Canadian Heritage

Canadian Heritage

May 04, 2009 19:15 ET

The Future is Digital for Producers of Audiovisual Content: Minister Moore Highlights the Government of Canada's Investments at the Annual Convention of the Association...

...des Producteurs de Films et de Télévision du Quebec

GATINEAU, QUEBEC--(Marketwire - May 4, 2009) - The Honourable James Moore, Minister of Canadian Heritage and Official Languages, today spoke at the annual convention of the Association des producteurs de films et de television du Quebec (APFTQ). In his address, he highlighted the benefits of the new Canada Media Fund, as well as the many investments the Government of Canada is making to support the industry.

"Technology has changed how we create, obtain, and enjoy film and television productions," said Minister Moore. "Many producers have found new ways of reaching audiences in recent years. The industry must continue moving in this direction. The key to its success remains innovation."

"With this in mind, we recently announced the creation of the Canada Media Fund, which will help the audiovisual sector take full advantage of the opportunities opened up by new technologies. We want to ensure that Canadians can access the type of audiovisual productions they want, when they want, on multiple platforms," added Minister Moore.

"We are very pleased that the Minister of Canadian Heritage accepted our invitation to attend the opening evening of our annual convention," said Claire Samson, President and CEO of APFTQ. "Independent Quebec producers appreciate having the chance to hear the Minister speak about the future of our industry and to talk with him."

In 2007-2008, the value of made-in-Canada film and television productions reached a record $5.2 billion. The number of people then employed full time by the industry was 131 600 nationwide, including nearly 40 000 in Quebec. Over the same period, the Government of Canada invested more than $600 million in the industry.

This news release is available on the Internet at www.canadianheritage.gc.ca under Media Room.

Contact Information

  • Office of the Minister of Canadian Heritage
    and Official Languages
    Deirdra McCracken
    Director of Communications
    819-997-7788
    deirdra.mccracken@pch.gc.ca
    or
    Canadian Heritage
    Media Relations
    819-994-9101
    1-866-569-6155