SOURCE: Future Now Group

February 25, 2008 08:45 ET

Future Now Delivers 300% Increase in Conversion to Sales

FAIRFIELD, CT--(Marketwire - February 25, 2008) - Future Now Group, Inc. (OTCBB: FUTR), an acknowledged authority in interactive marketing optimization, is pleased to announce that since the launch of DigitalLanding.com, Future Now's long-term client Acceller, Inc., has reported a 300% increase in conversion of visitors to sales over their old business model using Future Now's methodology and consulting services.

Acceller, Inc. (formerly BuyTelco.com) is a Miami-based reseller of digital services and a longtime client of Future Now, Inc. The launch of DigitalLanding.com represents Acceller's expansion from selling broadband Internet services exclusively to selling a larger portfolio of consumer bases digital services such as HDTV services, digital cable, and VOIP Acceller is ranked 54 on Inc. 5000's Fastest Growing Private Companies in America.

"DigitalLanding.com is a total shift of business models for us, BuyTelco.com sold directly to customers in the late stage of buying broadband services. DigitalLanding.com required a total rethink how we engage with customers. Expanding our services meant that we had to create relevant content that educated consumers about their choices and then empowered them to make better choices when buying digital home services. Sales are up, average purchases are up and our marketing dollars yield a greater ROI. It worked!" said Steve McKean, CEO of Acceller, Inc.

A client of Future Now since 2004, Acceller, Inc. has utilized every level of Future Now's service offerings. The business relationship started with simple landing page optimization and has evolved to the point where DigitalLanding.com's strategy was developed using Future Now's Persuasion Architecture® methodology. The new site was built from the ground up based on the buying needs and motivations of specific customer segments in a way that is designed for continuously optimizing those segments' buying scenarios.

Jeffrey Eisenberg, CEO of Future Now, said, "We are proud of the work we've done together and the long-term relationship we've built with Acceller, Inc. We are not surprised at their success and expect to hear a lot more success stories from them in the future." Eisenberg added: "On top of Acceller's great success, our engagement showed us where there were opportunities to expand our service lines to better meet his needs. In addition to other services currently being developed we are excited about exploring these opportunities and the success they generate with more clients like Acceller."

"Future Now's insight into customer behavior and their expertise in transferring their knowledge of what makes customers buy into a working website is second to none. They are a real strategic resource for us. I have no doubt that our relationship with Future Now contributed to Acceller's being on this year's Inc. 500 fastest growing companies list," said McKean.

About Future Now Group, Inc.

Through a proprietary methodology and supporting set of software tools, Future Now provides optimization services that help businesses improve their online marketing efforts thereby generate more sales, leads, and subscriptions. The framework that makes up the intellectual property, Persuasion Architecture®, delivers clients "blueprints" to plan, measure and improve their online sales and marketing initiatives. Our client successes in optimizing their online conversion rates (converting more online traffic into leads, subscriptions and sales) have been widely recognized by the Wall Street Journal, Entrepreneur Magazine, Forbes, Inc. Magazine, as well as industry publications like Internet Retailer, Marketing Sherpa and ClickZ.

For additional information go to www.futurenowgroup.com.

Notice Regarding Forward Looking Statements.

This press release includes certain "Forward-Looking Statements" within the meaning of section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding potential results and future plans and objectives of Future Now Group Inc. are forward-looking statements that involve various risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Important factors that could cause actual results to differ materially from our expectations include, but are not limited to, those factors that are disclosed under the heading "Risk Factors" and elsewhere in our documents filed from time to time with the Securities and Exchange Commission. Other risk factors may include, but are not limited to, fluctuation in quarterly results, and increased competition in our operations, our ability to continue operations as scheduled, and our ability to protect the proprietary technology we use. Further, the company operates in an industry sector where securities values are highly volatile and may be influenced by economic and other factors beyond the company's control, such as announcements by competitors and service providers.

The contents of this press release are presented as a general overview of the company. It is intended only to contain general information regarding the company and its business and does not purport to provide complete disclosure or analysis of all matters, which may be relevant to a decision to make an investment, including all risk factors or similar considerations. Although the information is believed current as of the date herein, the information may be subject to change, amendment or supplementation, and the company does not expect, and assumes no obligation, to update or otherwise revise the information herein.

Contact Information

  • Contact:
    Investor Relations
    Andrew Barwicki
    516-662-9461