SOURCE: Future Now Group

March 19, 2008 12:16 ET

Future Now Group to Acquire Elemental Business Inc.

FAIRFIELD, CT--(Marketwire - March 19, 2008) - Future Now Group, Inc. (OTCBB: FUTR), an acknowledged authority in interactive marketing optimization, is pleased to announce that it has signed a non-binding letter of intent to acquire all of the outstanding common stock of Elemental Business, Inc.

The addition of Elemental Business's personnel, and its proprietary technology, allows Future Now to bring to market quicker a more robust product offering through the acquisition rather than development of complementary technology.

Future Now's current consulting services will be augmented with robust scenario testing software. Future Now's customers will be able to use both the Persuasion Architecture methodology and complementary software to optimize their marketing campaigns and scenarios in a way that can be tested, measured, and continually improved. The expanded offering enables customers to achieve greater success as the online space becomes increasingly competitive and complex; and for Future Now to better deliver on its promise to help clients "Market Better."

Jeffrey Eisenberg, CEO of Future Now said, "This combination strategically accelerates our current software development initiatives planned for the next two years. Additionally, the contribution of Elemental Business's employees, clients and west coast offices should contribute to even more accelerated revenue growth of the combined business as soon as fiscal 2009." Mr. Eisenberg went on to say, "Future Now has already exceeded all previous quarterly gross signed revenues, this acquisition could not come at a better time to further service our expanding customer base."

Ryan Wintle, CEO of Elemental Business said: "We're enthusiastic about being part of the vision of Future Now. Persuasion Architecture® is a methodology that marries marketing and sales through the use of financially accountable persona models; that is unique. We were on a similar trajectory. Elemental Business's technology complements Future Now's 'Persuasion Scenario Analysis' service offering almost as if we started out as one company. We know that the new IP distribution model we will offer with Future Now is just what the market needs and wants."

The acquisition is subject to completion of the definitive acquisition agreement and is expected to close before the summer.

About Future Now Group, Inc.

Through a proprietary methodology and supporting set of software tools, Future Now provides optimization services that help businesses improve their online marketing efforts thereby generate more sales, leads, and subscriptions. The framework that makes up the intellectual property, Persuasion Architecture®, delivers clients "blueprints" to plan, measure and improve their online sales and marketing initiatives. Our client successes in optimizing their online conversion rates (converting more online traffic into leads, subscriptions and sales) have been widely recognized by the Wall Street Journal, Entrepreneur Magazine, Forbes, Inc. Magazine, as well as industry publications like Internet Retailer, Marketing Sherpa and ClickZ.

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Notice Regarding Forward Looking Statements.

This press release includes certain "Forward-Looking Statements" within the meaning of section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding potential results and future plans and objectives of Future Now Group Inc. are forward-looking statements that involve various risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Important factors that could cause actual results to differ materially from our expectations include, but are not limited to, those factors that are disclosed under the heading "Risk Factors" and elsewhere in our documents filed from time to time with the Securities and Exchange Commission. Other risk factors may include, but are not limited to, fluctuation in quarterly results, and increased competition in our operations, our ability to continue operations as scheduled, and our ability to protect the proprietary technology we use. Further, the company operates in an industry sector where securities values are highly volatile and may be influenced by economic and other factors beyond the company's control, such as announcements by competitors and service providers.

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