SOURCE: MarketResearch.com

MarketResearch.com

May 24, 2010 08:08 ET

Future of Mobile Commerce Examined in New Report

ROCKVILLE, MD--(Marketwire - May 24, 2010) -  MarketResearch.com has announced the addition of Ovum Plc 's new report "M-Commerce: Seizing the Immediate Opportunity to Build for the Future (Strategic Focus)," to their collection of E-Financial Services market reports. For more information, visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=2659324

Two overarching factors are influencing banks' renewed interest in m-commerce. First, m-commerce is an intrinsic component of mobile banking, a channel which institutions have been making increased financial investments in for the last 2 years. Secondly, m-commerce has a vital role to play in the adoption of the next-generation of mobile payment instruments based on contactless technology.

  • This report examines the future prospects of m-commerce, and is written predominately for audiences from the financial services sector.
  • The report is specifically concerned with the payment aspect of m-commerce.
  • The report explains why players in the m-commerce ecosystem must cooperate in order to prevent a sense of déjà vu from occurring.
  • The report will help you understand why previous attempts to develop successful m-commerce propositions failed, and gain insight into what is required today and in the future.

For more information, visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=2659324

Contact Information