Future Shop Ltd.

Future Shop Ltd.

May 07, 2008 08:13 ET

Future Shop Ltd.: Busiest Moms in Canada DON'T Want a Toaster

Results show TVs, Cameras, Music and Sleep should be on the list

BURNABY, BRITISH COLUMBIA--(Marketwire - May 7, 2008) - This past Sunday, Future Shop asked 1,000 Canadian Moms with preteen kids questions through AskingCanadians.com and found technology played a leading role in what they wished for on Mother's Day.

While traditional gifts of flowers and chocolate treats will be the most likely gifts given to Moms this weekend, the AskingCanadians.com panel said that the busiest Moms in the country want technology that can help them enjoy their limited free time or make time with the family easy and fun.

"Canadian Moms want to take advantage of today's technology to share stories, capture memories and make family time a more regular occurrence" said Michelle Grawe, Director of Merchandising for Future Shop. "So, we're not surprised to see digital cameras and frames, iPods and music, video games and small TVs fly off our shelves this time of year."

When asked what digital device would make your Mother's Day divine
Flat screen TV, see Doctor Dreamy in HD 39%
Digital camera, to capture those special moments 27%
Nintendo Wii, video games aren't just for kids 22%
Cell phone with all the features 9%
An 8-slice toaster with bagel capabilities 3%

When asked what they would do with a free afternoon to themselves on
Mother's Day?
Sleep 32%
Bubbles in the tub, Buble on the iPod 31%
A bowl of popcorn, and a Grey's Anatomy DVD 23%
An 80s Power Ballad workout on Guitar Hero 7%
Chatting with friends on your cell phone (or online) 7%

"I'm always interested to see how the niche segments of our panel respond," said Adam Froman, President and CEO of the Delvinia Group of Companies, the company that created AskingCanadians.com. "These 1,000 busy Moms who use technology to enhance time with their family and on their own, clearly need a nap."

AskingCanadians™ and its French counterpart Qu'en pensez-vousMC are online consumer research panels that provide comprehensive access to the opinions, habits and tendencies of Canadians from coast to coast. The panel includes more than 120,000 Canadians who actively participate by providing opinions in return for rewards points. AskingCanadians unique ability to segment population samples provides the opportunity for clients to ask specific questions to hard-to-reach audiences. AskingCanadians and Qu'en Pensez-vous are owned and operated by Delvinia Data Collection (www.delvinia.com).

About Future Shop

With 131 stores across the country and the nation's premier web store (www.futureshop.ca), Burnaby, BC-based Future Shop is Canada's largest retailer and e-tailer of consumer electronics. The company employs more than 10,000 technology enthusiasts, has enabled its website to deliver unparalleled content about the products it sells and host an online community forum for technology beginners and tech-savvy experts to exchange ideas, reviews, tips and other consumer electronics information (www.futureshopforums.ca). As a proud corporate citizen, Future Shop has developed solutions to recycle used electronics (see www.futureshop.ca/green) and is committed to employee volunteerism and supporting non-profits organizations dedicated to transforming local youth into Future Leaders (see www.futureshop.ca/community).

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