Future Shop Ltd.

Future Shop Ltd.

March 07, 2008 06:00 ET

Future Shop Offers Solution for HD DVD Owners During Transition to Blu-ray

Trade in offer for HD DVD players; Boys and Girls Clubs of Canada recipients of returned players

BURNABY, BRITISH COLUMBIA--(Marketwire - March 7, 2008) - Future Shop, Canada's largest retailer and e-tailer of consumer electronics has introduced a transition option for Canadians affected by the end of the technology battle that left Blu-ray as the prevailing technology for home theatres. Approximately 35,000 Canadians have invested in HD DVD players and discs at various retailers since 2006 but Future Shop has created a practical solution to allow the transition to Blu-ray while still enjoying their existing HD DVDs.

"Future Shop recently announced the change to showcasing Blu-ray and liquidating HD DVD players," said Eric Stockner, Director of Merchandising, Home Theatre. "We recognize that some customers will jump into Blu-ray but others who invested in HD DVD, and started to build a library of movies, are interested in a transition and combo solution to the new Blu-ray home theatre and entertainment experience."

From March 7th to April 3rd, customers who own HD DVD players - whether purchased at Future Shop, or another retailer - are invited to return their HD DVD player to a Future Shop location and receive $100 off either an LG or Samsung Blu-ray / HD DVD Combo player.

"The Blu-ray/ HD-DVD Combo player is a win for customers as it allows them the opportunity to continue to view their HD DVDs while entering into the Blu-ray market," adds Stockner.

Returned HD DVD Players will be donated to Boys and Girls Clubs of Canada for use in their after-school and evening programs. There are over 700 service locations of the Boys and Girls Clubs across Canada.

For more information visit: www.futureshop.ca/bluray.

About Blu-ray

Blu-ray gets its name from the colour of laser that is used to read and write data. Current DVD technology such as DVD, DVD+/-R, DVD+/-RW, and DVD-RAM uses a red laser, but the new format uses a blue-violet laser. The advantage of a blue-violet laser is its shorter wavelength making it possible to focus the laser spot with even greater precision. This allows data to be packed more tightly and stored in less space, so in turn makes it possible to store more than five times more data on the same size disc as a CD/DVD. Therefore the little blue-violet laser used on Blu-ray discs allow more content, better sound, more effects, more excitement and more drama - all in high definition.

About Boys and Girls Clubs

Boys and Girls Clubs of Canada is a leading provider of after-school programs that support the healthy physical, educational and social development of 200,000 children, youth and their families each year. In 700 community locations across Canada, clubs offer programs in physical recreation, technology, the arts, academic support, personal growth and more. Many clubs also provide meals, career counselling, emergency shelter, family support programs and other supports to children and youth at risk. Boys and Girls Clubs have been helping young Canadians to discover, develop and achieve their potential, for over 100 years. To learn more, visit www.bgccan.com.

About Future Shop

With 131 stores across the country and the nation's premier web store (www.futureshop.ca), Burnaby, BC-based Future Shop is Canada's largest national retailer and e-tailer of consumer electronics.

Photos available upon request.

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