Future Shop Ltd.

Future Shop Ltd.

December 05, 2008 07:03 ET

Future Shop Opens Largest Store Ever in Edmonton

53,000 square feet of consumer electronics, home entertainment, appliances, new musical instruments shop in Future Shop's new South Edmonton Common Store

BURNABY, BRITISH COLUMBIA--(Marketwire - Dec. 5, 2008) - Future Shop, Canada's largest retailer and e-tailer of consumer electronics, has opened its largest store in South Edmonton Common at 1320 99 St. NW (see Grand Opening Celebrations below including autograph signing with Gene Simmons and Ethan Moreau). The massive 53,000 square foot store is filled with more than 9,000 types of products from the latest TVs, Blu-ray players, computers / laptops, cell phones, GPS, iPods, to video games, movies, music, appliances, fitness equipment, musical instruments, and smart home systems.

New Musical Instrument Store in Edmonton and Online at futureshop.ca

New to Future Shop is a musical instruments shop within the store that sells a selection of guitars, electronic keyboards, digital pianos, electronic drums, DJ equipment, PA systems and home recording systems. The vibrant musical instrument store has practice rooms for customers to try out the musical instruments and starting in January, the opportunity to sign up for lessons. Musicians are invited to drop by and burn their demo music using one of three in-store home recording systems.

"We've seen the popularity of Guitar Hero and Rock Band grow with our customers," said Moe Amirie, Senior Vice President, Future Shop. "The popularity of these games has really driven a greater interest in learning to play musical instruments. As a result, Future Shop is now offering Edmontonians an opportunity to buy musical instruments in our new South Common Edmonton store, and for all Canadians to shop for musical instruments online at futureshop.ca."

Connectivity in the Hub of the Store

In the centre of the 53,000 square foot Future Shop is a Connectivity Hub that is designed with interactive displays for customers to experience technology and imagine how it will fit into all aspects of their life including living (appliances), playing (video gaming, TVs), working (computer, phones), and on-the-go (iPods, cameras, GPS, satellite radio). ConnectPro Experts are trained and ready to help customers learn about how their technology can connect together such as: a camera to a TV; a computer to a TV; a TV in a living room to a remote TV in a kitchen; or how your iPhone can power a switch to control all electronics.

In the Hub, customers sign up for ConnectPro Expert installation for Home Theatre, computers and car audio systems and schedule it at a time that is convenient for them. For customers that prefer in-store service, the Hub has a computer installation area. There are also ConnectPro Expert stations in the Home Theatre and Car Audio areas for customer convenience.

A Future Shop and AskingCanadians.com survey conducted in the summer this year found that the biggest challenge Canadians face when installing their own technology is time constraints (43 per cent) followed by lack of skills (41 per cent).

"Future Shop launched our ConnectPro service in June this year to help our customers optimize their electronics and entertainment systems," said Amirie. "Now with the Connectivity Hub in the centre of our new Future Shop in South Edmonton Common, customers can consult with our ConnectPro Experts and see how technology in their home connects together easily."

Summary of Future Shop South Edmonton Common Store Features

Connectivity Hub

In the centre of the store is a Hub area for connectivity and service expertise. Customers can learn how technology works together and also sign up for home installation service.


Musical Instruments store

For the first time, Future Shop, customers can shop for musical instruments in a 2,500 square foot store within a store. Along with a selection of guitars, electronic keyboards, digital pianos, electronic drums, and accessories there is a 28 foot long wall with 70 guitars on display. Practice rooms include:

- Acoustic guitar and guitar practice room (special humidity controlled room)

- Drum practice room

- Lesson room

- Home recording stations


Home Theatre

Twenty per cent larger than any other Future Shop store.

- A 20 foot wall showcases the latest assortment of TVs.

- Home Theatre experience area with large TV, in wall audio.

- ConnectPro installation consultation area.



Expanded cellular consultation areas for comfort while choosing and activating a cell phone with our Future Shop University trained Cell Experts. All your cell phone needs will be under one roof with an assortment of 100 different phones and carriers. Walking out with a working cell phone has never been so easy.


Home office

Home office area includes a huge assortment of computers, laptops and related accessories, plus the largest ever Apple shop within a Future Shop store. On display is a 20 foot long PC windows wall.


Video Gaming and Entertainment

PS3, Nintendo Wii, XBOX consoles and games on display. Interactive video gaming area with ceiling to floor revolutionary gaming trees. Selection of "get it first" movies, music and TV drama hits including Future Shop exclusive steel books.



Stylish appliance area includes:

- Kitchen displays

- Laundry vignettes

- Kitchenware and other small appliances

- Smart dispense dishwashers and laundry pairs available


Mobile audio

Easy access mobile audio area with iPods, MP3, GPS, headphones, etc. Car installation including GPS, XFM satellite radios, car starters - a must in Edmonton.


Fitness and wellness equipment

New to Future Shop - treadmills, stationary bikes, elliptical machines, yoga mats, exercise balls, heart monitors, water bottles, and more.


Grand Opening Celebrations

Customers are invited to all Grand Opening celebrations (see store hours below):

- Friday, Saturday, Sunday (Dec 5 - 7)

-- Line up to win a $500 shopping spree each morning. The first 100 people in line will receive a free gift card valued at $5, $25, or $50.

-- Win a PLAYSTATION(R)3 package. Play the latest games and enter to win the ultimate PS3 prize package worth $1,000.

-- Find the Future Shop SUV on the streets of Edmonton to win a wristband for "front of the line" access to meet Gene Simmons.

-- All weekend long customers will be entertained by vendor partners, such as the 52' Playstation gaming rig, Rogers Wireless, XM Satellite Radio and Sirius.

- Friday, December 5, 4:00 - 8:00 p.m.

-- Compete for a chance to jam with Gene Simmons! Battle with fellow gamers for a chance to take the stage and play Rock Band with Gene Simmons, plus win a $500 gift card.

- Saturday, December 6, 2:00 - 4:00 p.m.

-- Meet metal megastar Gene Simmons. The man, the music, the legend. The co-founder of KISS will be signing autographs in-store.

- Sunday, December 7, 4:00 - 6:00 p.m.

-- Ethan Moreau, team captain of the Edmonton Oilers, will be signing autographs.

Media are invited to all of the public Grand Opening celebrations as well as the following special events:

- Friday, December 5, 8:00 - 9:00 a.m. (before store opens to the public)

-- Ribbon-cutting ceremony with the Councilor Amarjeet Sohi.

-- Community donation cheque presentation for $10,000 to The Boys & Girls Club of Edmonton.

-- Photo opp: capture customers waiting in line to experience the new store and take advantage of the hundreds of door crasher deals.

- Saturday, December 6, 1:00 - 2:00 p.m.

-- 1:10 - 1:40 p.m. Media are invited to attend the Gene Simmons VIP meet and greet with ten lucky winners.

-- 1:40 - 2:00 p.m. Media are invited to take photos of Gene Simmons playing Rock Band with our top three gaming tournament finalists.

Future Shop Edmonton Commons store location and store hours:

South Edmonton Commons Future Shop

1320 99 St. NW

Edmonton, AB T8N 0A8

Friday, December 5th: 9:00 a.m. - 10:00 p.m.

Saturday, December 6th: 9:00 a.m. - 10:00 p.m.

Sunday, December 7th: 10:00 a.m. - 7:00 p.m.

About Future Shop

With 139 stores across the country and the nation's premier web store (www.futureshop.ca/), Burnaby, BC-based Future Shop is Canada's largest retailer and e-tailer of consumer electronics. The company employs more than 10,000 technology enthusiasts, has enabled its website to deliver unparalleled content about the products it sells and host an online community forum for technology beginners and tech-savvy experts to exchange ideas, reviews, tips and other consumer electronics information (www.futureshopforums.ca/). As a proud corporate citizen, Future Shop has developed solutions to recycle used electronics (see www.futureshop.ca/green) and is committed to employee volunteerism and supporting non-profits organizations dedicated to transforming local youth into Future Leaders (see www.futureshop.ca/community).

About ConnectPro

To help you get the most out of your technology, Future Shop's ConnectPro experts can help all of your technology connect with services that include home theatre installation, computer services such as set up, network customization, repairs and car audio services. Future Shop's ConnectPro experts are trained with ongoing certification programs, training in customer service and product connectivity to deliver you a first-class experience. Appointments can be booked in-store or by calling 1-866-4CONNECT. For more information on ConnectPro, visit www.futureshop.ca/connectpro.

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