Future Shop Ltd.

Future Shop Ltd.

September 17, 2013 08:03 ET

Future Shop Teams With the Montreal Canadiens Hockey Club

MONTREAL, QUEBEC--(Marketwired - Sept. 17, 2013) - Future Shop and Futureshop.ca, Canada's leading destinations for consumer electronics and lifestyle goods, just netted a winning partnership with the National Hockey League's Montreal Canadiens Hockey Club. The two-year sponsorship begins in the upcoming 2013-14 season.

"We're extremely thrilled to partner with the Montreal Canadiens Hockey Club," said Richard Laniel, Vice-President Retail Operations and Group Business Leader, Future Shop. "It's exciting bringing our 19 years of winning excellence in Quebec to a historic and successful team."

The partnership will introduce the new "Future Shop Family Zone" to 316 seats inside the Bell Centre. This branded area spans sections 426-430, rows B-C-D and will entertain home fans with interactive games, giveaways and promotions throughout the season.

Additionally, Future Shop's branding will be prominently visible throughout the Bell Centre, including on in-ice logos, rink boards in the practice centre and Jumbotron display. Future Shop's own assets, like the eNewsletter and weekly flyer will include information about the Montreal Canadiens Hockey Club sponsorship.

Follow Future Shop on Twitter and Facebook to net the latest news throughout the 2013-14 season.

About Future Shop

With 140 stores across the country and the nation's premier web store (www.futureshop.ca), Burnaby, BC-based Future Shop is Canada's largest retailer and e-tailer of consumer electronics. The company employs more than 10,000 technology enthusiasts, has enabled its website, Futureshop.ca, to deliver unparalleled content about the products it sells. Futureshop.ca also hosts an online community forum and tech blog called Tech Yeah for technology beginners and tech-savvy experts to exchange ideas, reviews, tips and other consumer electronics information (www.futureshop.ca/techyeah). As a proud corporate citizen, Future Shop has developed solutions to recycle used electronics and is committed to employee volunteerism and supporting non-profit organizations dedicated to transforming local youth into Future Leaders (see www.futureshop.ca/futuregeneration).

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