SOURCE: Future US

Future US

September 30, 2010 08:00 ET

Future US Announces Knitting Today! Magazine

Sister Magazine to Crochet Today! Will Focus on the Social Nature of Knitting

SOUTH SAN FRANCISCO, CA--(Marketwire - September 30, 2010) -  Future US, the special-interest media company, today announced a partnership with Coats & Clark to publish Knitting Today!, a bi-monthly magazine designed to inspire passionate knitters with fresh ideas from a team of experts, led by Editor-in-Chief Theresa Gonzalez. An avid craftswoman and veteran journalist, Gonzalez also is the Editor-in-Chief of Crochet Today! and co-author of the craft and sewing book, "Dorm Décor," Chronicle Books, January 2009.

On newsstands now, the first issue of Knitting Today!, a sister publication to Crochet Today!, focuses on knitting for the holidays and provides detailed instructions on more than 25 gifts for loved ones. Knitting Today! also has an online presence featuring current issue highlights, a blog, how-to articles, free patterns and the option to subscribe to the print magazine, available at www.knittingtodaymag.com. The craft community can connect with the editors and share feedback on Twitter by following @Knitting2Day at http://twitter.com/knitting2day and on Facebook at http://www.facebook.com/pages/Knitting-Today-Magazine/127988370586076?ref=search.

"Our successful partnership with Future US in developing Crochet Today! inspired us to create this sister publication, which will bring more of the 53 million people who knit or crochet into our community," said Alyson Bell, Vice President, Coats & Clark. "By sharing stories about the lives, activities, and products that knitters care passionately about, we can build stronger community bonds and enhance the skill level of everyone who participates."

The annual subscription price for Knitting Today! is $17.97 for 6 issues, a 57 percent savings off the newsstand cover price of $6.99 per issue. As a special offer in the premiere issue, readers may send in a postcard with their contact information for the chance to win one of five yarn kits, including 15 skeins of Nashua Handknits "Julia" yarn and Susan Bates needles and accessories. For complete entry details, refer to the legal rules in the print issue.

Each issue of Knitting Today! will include:

  • Fresh, fashionable patterns for family, home décor, accessories, gifts and more
  • First-rate information and advice from top knitting experts
  • Expanded interaction with the growing knitting community, including stories about inspiring knitters, information about craft trends, and reader reaction
  • Easy-to-follow instructions for everyone, from beginners to veterans, including loads of tips and tricks

"Knitting Today! goes way beyond simple patterns or product reviews. We also want to inspire readers with a strong sense of community, so everyone from novices to experts will feel encouraged to take their craft to the next level," said Theresa Gonzalez, Editor-in-Chief, Knitting Today!.

"Through Crochet Today! we have captured the enthusiasm and dedication of this crafting community. We have more than 172,000 readers for each issue and 94% of our paid circulation keep their issues for future reference," said John Gower, Vice President, Future Plus. "Knitting Today! will be a down-to-earth magazine that promises to engage, entertain and provide valuable information to passionate knitters."

For more information about advertising in Knitting Today!, please contact Rose Jones, Advertising Sales Manager, rjones@futureus.com.

About Future
Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong multi-media market positions in games, technology, film, music, cycling, automotive and crafts. Our biggest-selling magazines include Total Film, T3, Classic Rock, Digital Camera, Guitar World, Revolver, Official Xbox Magazine, PlayStation: The Official Magazine, Nintendo Power, Maximum PC and Mac|Life. Our websites include gamesradar.com, bikeradar.com, techradar.com, musicradar.com, dailyradar.com and photoradar.com. Future produces nearly 4 million magazines each month; we attract more than 27 million unique visitors to our websites; and we host 27 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK's number one exporter and licensor of monthly magazines.

Contact Information

  • Future US Media Contact
    Heather Sorensen
    Plugged In PR for Future US
    503-841-0625
    Email Contact

    Brigit Valencia
    Plugged In PR for Future US
    360-597-4516
    Email Contact