April 16, 2009 13:00 ET

Future of Web 2.0 Will Be Driven by Freemium Models and Strategic Partnerships According to Yola Survey

Web 2.0 Expo Survey Highlights Insights on Topics Ranging From the Role of Emerging Business Models to Leveraging Technologies

SAN FRANCISCO, CA--(Marketwire - April 16, 2009) - The freemium model for Web 2.0 sites is by far the prominent choice for businesses that are looking to weather the economic downturn, according to a survey conducted by Yola at the Web 2.0 Expo earlier this month. Subscription-based models trailed as a distant second.

Yola, the leading online free Website builder formerly known as SynthaSite, also found that nine out of ten respondents believe partnerships will be the primary driver for innovation in 2010. Website advertising, no longer the fastest route to profitability, has been eclipsed by strategic partnerships and premium services according to the respondents.

Not surprisingly, nearly all those surveyed are using social networking tools like Facebook, Twitter and LinkedIn to establish an online persona for themselves.

One interesting finding in the survey was the belief that online auction sites have peaked, leaving the door open for new forms of eCommerce among websites in the future.

"Web 2.0 Expo attendees are some of the most well-connected, online savvy individuals in the world," said Vinny Lingham, CEO of Yola. "Their viewpoints shape the way the average consumer will operate online in a few years. Their responses confirmed some of the tenants we have built Yola around: individuals are eager to build a personal presence; free is key; and strategic partnerships are a driving factor in the Web 2.0 world."

Survey findings include:

--  78 percent of respondents believed the freemium model will weather the
    economic downturn, compared to 27 percent who put their faith in
    subscription-based models.
--  90 percent of respondents believe partnerships will be a driving
    factor for Web 2.0 innovation over the next year.
--  46 percent of respondents saw strategic partnerships as the fastest
    route to profitability; 42 percent believe its only subscription-based
    services, while only 39 percent believed it was advertising.
--  Only 8 percent believed online auction sites will grow this year.
--  97 percent of respondents use Web 2.0 tools (Facebook, Twitter,
    LinkedIn, etc.) to establish an online persona.

The survey, promoted through Twitter, was conducted both online and at the Yola booth.

To hear what Vice President of Marketing Randy Almond has to say about the survey and Web 2.0 this year, listen to his podcast at

Social Media Links:

--  Vinny Lingham's Blog:
--  Yola's Blog:
--  Yola's Twitter Feed:

About Yola

Yola, formerly SynthaSite, is at the forefront of the Web 2.0 movement, offering a free Website creation tool that empowers everyday users and small businesses to easily create professional quality Websites. Yola's intuitive drag and drop technology enables users to easily incorporate a variety of widgets including YouTube videos, Google Gadgets, PayPal Widgets and many more without needing to leave Yola or see any html code. Privately-held Yola, backed by Reinet Fund, is the recipient of numerous industry accolades including The Industry Standard 100 and a Fast Company Fast 50 Reader Favorite. The company is headquartered in San Francisco, Calif. For additional information, please visit or call 415-227-0250.