SOURCE: SHIFT Communications

SHIFT Communications

SHIFT Communications

May 16, 2013 09:00 ET

FutureM Turns to SHIFT Communications for PR and Social Media Activation

BOSTON, MA--(Marketwired - May 16, 2013) - SHIFT Communications, an award-winning public relations agency that lives at the intersection of traditional communications and social media, was recently chosen by digital marketing and internet trade group MITX to head up PR and social media for FutureM 2013, the annual event showcasing the future of Marketing. The agency will help FutureM share the stories and innovations on tap for this year's national gathering, which will take place October 16-18, 2013 at the Hynes Convention Center in Boston.

"SHIFT is the ideal partner for FutureM because of the pioneering work it's done to foster better ways of connecting with influencers and audiences," said Debi Kleiman, president of MITX and FutureM host. "I'm thrilled to have the agency on board to help us bring our vision to more people around the country."

SHIFT is the agency of record for numerous premier industry events, including ad:tech, RSA Conference, and HIMSS, the largest healthcare IT conference in the country. The firm's creative ways of weaving together PR, social media and marketing technology are the reasons why top conferences rely on SHIFT for communication expertise.

"FutureM has become the place where people gather to see what's next in marketing," said SHIFT President Amy Lyons. "We're excited to share and amplify the narratives behind this year's program to a growing national audience."

Since 2010, innovators, business leaders, investors and influencers have assembled at FutureM for a glimpse into the future of Marketing. This year's program will center on how digital technology and media are colliding with new industries and ideas to create exciting innovations for business and reshape the modern marketing landscape. To view the evolving line-up please visit:

Early bird registration for FutureM 2013 is now open at Media and bloggers interested in participating can request a free pass at: Keep up with FutureM activities, announcements and updates in real-time on Twitter (@FutureMBoston) and Facebook.

About FutureM and MITX
Now in its fourth year, FutureM is a community-curated national event exploring the latest technologies, trends and innovations shaping the modern marketing landscape. FutureM was created by the non-profit Massachusetts Innovation & Technology Exchange (MITX).

Established in 1996, MITX is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England and around the country, MITX is a dynamic and growing community of thought leaders and collaborators in search of insight, education, and opportunity. Learn more at and

About SHIFT Communications
With a dedication to innovation in communications and social media, SHIFT Communications is an award-winning, privately held national public relations firm that represents some of the best-known enterprise and consumer technology brands, including McDonald's, AOL, H&R Block, and, as well as numerous groundbreaking startups such as Appirio and Topo Athletic. SHIFT Communications' 100+ employees are located in the Boston, San Francisco and New York metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit

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