SOURCE: FutureNow Group, Inc.

August 12, 2008 10:22 ET

FutureNow Announces Launch of New Book at Search Engine Strategies Conference

FAIRFIELD, CT--(Marketwire - August 12, 2008) - FutureNow Group, Inc. (OTCBB: FUTR) -- On Monday, August 18, 2008 at 12:30pm, Bryan Eisenberg, co-founder of FutureNow and co-author of the New York Times bestselling books, "Waiting For Your Cat to Bark?" and "Call to Action," will launch "Always Be Testing: The Complete Guide to Google Website Optimizer" at Search Engine Strategies (SES) San Jose (http://www.searchenginestrategies.com/sanjose). The event will be held August 18-21, 2008 at the San Jose McEnery Center.

Bryan will be presenting the session "Pay Per Conversation" together with Brett Crosby, Group Manager of Google Analytics and Google Website Optimizer, on the 18th at 11:15am and immediately after, Bryan will be available to sign copies of his book being provided as a courtesy by Google.

Bryan Eisenberg, co-founder of FutureNow (OTCBB: FUTR), said, "I'm thrilled to be launching 'Always Be Testing' at the event where I first spoke to the industry in 2001. Search Engine Strategies has always been the premier event for Internet Marketing professionals. I am grateful to the SES staff for all their support over the years. I'd also like to thank Google, Brett Crosby and his team of Googlers for making copies available at the conference for many of the attendees."

Matt McGowan, Global VP of Marketing for Search Engine Strategies, an Incisive Media property, said, "Bryan has a long history with the search marketing community that gathers at Search Engine Strategies. We often rely on Bryan to bestow his many years of success to attendees as a speaker, and we're happy to lend an arena to launch what promises to be an important book for marketers looking for practical advice on testing."

About FutureNow Group, Inc.

FutureNow provides solutions, Persuasion Architecture®-based software and services that help businesses improve their online marketing efforts by increasing sales, leads, and subscriptions. FutureNow client successes in converting more online traffic into leads, subscriptions and sales have been widely recognized by the Wall Street Journal, Entrepreneur Magazine, Internet Retailer, Marketing Sherpa, ClickZ, Inc. Magazine and Forbes.

For additional information go to www.futurenowinc.com.

About Incisive Interactive Marketing, LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. Incisive Interactive Marketing LLC is the marketing services division and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies

Notice Regarding Forward-Looking Statements.

This press release includes certain "Forward-Looking Statements" within the meaning of section 21E of the Securities Exchange Act of 1934, as amended. There can be no assurance that such statements will prove to be accurate and actual results could differ materially. Factors that could cause results to differ materially include, but are not limited to, those factors disclosed under the heading "Risk Factors" in our documents filed with the Securities and Exchange Commission. The contents of this press release are presented as a general overview and do not purport to provide complete disclosure or analysis of all matters which may be relevant to an investment decision. Although the information is believed current, the information may be subject to change and the company does not expect, and assumes no obligation, to update or otherwise revise the information.

Contact Information

  • Contact:
    Investor Relations
    Jeffrey Eisenberg
    Email Contact
    718-560-3307