SOURCE: FutureNow Group Inc.

September 15, 2008 09:54 ET

FutureNow Announces That It Is Increasing Its Ownership in Australian Partner Alkemi

FAIRFIELD, CT--(Marketwire - September 15, 2008) - FutureNow Group, Inc. (OTCBB: FUTR) ("FutureNow"), a recognized authority in online marketing optimization, is pleased to announce that it is increasing its ownership in Alkemi International, Ltd. ("Alkemi"), a joint venture established in early 2007. Alkemi and FutureNow recognized the opportunity to join forces by aggressively marketing services to the Australian and New Zealand markets. FutureNow extended to Alkemi a limited-term exclusive territory licensing agreement. As part of the agreement FutureNow is increasing its equity participation in Alkemi. As originally envisioned FutureNow will convert the licensing fee earned under the agreement up to the maximum 15% and as such no cash outlay will be required. Now that the maximum equity participation has been reached, Alkemi will pay all future licensing fees in cash.

Jeffrey Eisenberg, CEO of FutureNow, said, "Alkemi is a valuable partner and we are very proud of the inroads they made into their market. Australia and New Zealand were perfect testing ground for this type of arrangement and provide us with proof that the licensing concept works as part of our expansion plan. We are confident that we can replicate it in other parts of the world."

Nathan Stewart, CEO of Alkemi, said, "The market for online marketing optimization is exploding here and we are really hitting stride in trying to keep up with demand." He went on to say, "The FutureNow relationship is a real strategic advantage. We have a unique offering and it is often the edge in winning new business."

About FutureNow Group, Inc.

FutureNow provides solutions, Persuasion Architecture®, based software and services that help businesses improve their online marketing efforts by increasing sales, leads, and subscriptions. FutureNow client successes in converting more online traffic into leads, subscriptions and sales have been widely recognized by the Wall Street Journal, Entrepreneur Magazine, Internet Retailer, Marketing Sherpa, ClickZ, Inc. Magazine and Forbes. For additional information go to www.futurenowinc.com.

About Alkemi International, Ltd.

Alkemi is an online marketing optimization company that specializes in strategy, implementation and management of all aspects of online marketing. Services focus around driving more qualified visitors to websites, reducing clients' acquisition costs of new customers and implementation of performance tracking. For additional information go to www.alkemi.com.au.

Notice Regarding Forward-Looking Statements.

This press release includes certain "Forward-Looking Statements" within the meaning of section 21E of the Securities Exchange Act of 1934, as amended. There can be no assurance that such statements will prove to be accurate and actual results could differ materially. Factors that could cause results to differ materially include, but are not limited to, those factors disclosed under the heading "Risk Factors" in our documents filed with the Securities and Exchange Commission. The contents of this press release are presented as a general overview and do not purport to provide complete disclosure or analysis of all matters which may be relevant to an investment decision. Although the information is believed current, the information may be subject to change and the company does not expect, and assumes no obligation, to update or otherwise revise the information.

Contact Information

  • Contact:
    Investor Relations
    Jeffrey Eisenberg
    Email Contact
    718-560-3307