SOURCE: FutureNow Group, Inc.

December 16, 2008 09:55 ET

FutureNow Releases Subscription-Based Online Marketing Optimization Software-as-a-Service

FAIRFIELD, CT--(Marketwire - December 16, 2008) - FutureNow Group, Inc. (OTCBB: FUTR) ("FutureNow") announced today that it is releasing a beta of OnTarget™ just-in-time-optimization software. OnTarget™ is Internet marketing optimization software-as-a-service that FutureNow developed to help clients keep their revenue goals on target; it measures and analyzes their actual web traffic; compares the actual traffic against the plan; then unlike any other service available, it doesn't just provide data to be analyzed but rather it delivers ongoing proven conversion rate improvement recommendations in order to improve the financial results of Internet marketing.

Up until now the optimization market has been open mostly to larger companies with large budgets for both the software as well as the personnel to run and interpret the software, OnTarget changes everything. OnTarget allows companies of any size to improve their conversion rates and subsequently their financial results. It also allows users the choice of how quickly the recommendations are implemented. It also permits the user to dial back the costs to any budget and accelerate the benefits as their financial budgets allow. OnTarget subscriptions start as low as $1,000 per month, so clients don't need to have a conversion rate expert on staff or on retainer, allowing you to optimize more profitably. "Of course, if they have an in-house expert or a larger optimization team then higher service levels of the OnTarget program can help them too," added Jeffrey Eisenberg, CEO of FutureNow.

William Schloth, FutureNow's CFO, said, "We are pleased to be coming to market with our software-as-a-service product offering. This expands our addressable market to medium and even small businesses. OnTarget offers a compelling value to a large segment of companies that couldn't afford our consulting model before. Now even smaller companies can increase the return on investment from their marketing spend. Offering a low-price high margin software-as-a-service service to a mass market is an important change in our business model. " Mr. Schloth went on to say, "With this offering we can also capitalize on new high-margin revenue channels including reseller agreements, international licensing and integration with other service providers."

Bryan Eisenberg, EVP of FutureNow, explains: "With OnTarget FutureNow's clients get the benefit of analysis without hiring an analyst. It is better than simply analysis. Clients tell us what resources they have available to implement change so they don't get recommendations that waste time or resources. OnTarget is more than software. Clients get expertly prioritized recommendations that are based on Persuasion Architecture methodologies for web analytics analysis, segmentation analysis, path analysis, content tagging analysis, a/b & multivariate testing, usability testing, and voice-of-customer analysis. Over time we help our clients develop deep customer insights so they can improve their customer experience and increase profits."

About Future Now Group, Inc. (OTCBB: FUTR)

FutureNow provides solutions, Persuasion Architecture®, based software and services that help businesses improve their online marketing efforts by increasing sales, leads, and subscriptions. FutureNow client successes in converting more online traffic into leads, subscriptions and sales have been widely recognized by the Wall Street Journal, Entrepreneur Magazine, Internet Retailer, Marketing Sherpa, ClickZ, Inc. Magazine and Forbes. For additional information, go to www.futurenowinc.com.

Notice Regarding Forward-Looking Statements.

This press release includes certain "Forward-Looking Statements" within the meaning of section 21E of the Securities Exchange Act of 1934, as amended. There can be no assurance that such statements will prove to be accurate and actual results could differ materially. Factors that could cause results to differ materially include, but are not limited to, those factors disclosed under the heading "Risk Factors" in our documents filed with the Securities and Exchange Commission. The contents of this press release are presented as a general overview and do not purport to provide complete disclosure or analysis of all matters which may be relevant to an investment decision. Although the information is believed current, the information may be subject to change and the company does not expect, and assumes no obligation, to update or otherwise revise the information.

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