SOURCE: FutureNow Group, Inc.

September 16, 2008 09:20 ET

FutureNow Technology Acquisition Enhances Service and Ability to Scale

FAIRFIELD, CT--(Marketwire - September 16, 2008) - FutureNow Group, Inc. (OTCBB: FUTR) ("FutureNow"), a recognized authority in online marketing optimization, is pleased to announce that the recent acquisition and integration of Elemental Business' technology has enhanced FutureNow's service offerings and is already helping clients achieve great results. This quarter FutureNow introduced the acquired technology alongside its traditional services. This new hybrid service and software model reduces the time consultants interact with clients while also increasing client satisfaction with the deliverables. This is the same technology that is also is at the core of FutureNow's soon to be released Software-as-a-Service product line.

Bryan Eisenberg, co-founder and EVP of FutureNow, said, "This technology is bringing us closer to offering the 'no-face-or-phone-time-magical-black-box' that many clients really want. Making our continuous optimization process for online marketing, Persuasion Architecture®, universally available is our goal. We pride ourselves on the great results our clients achieve and we are excited by this opportunity to scale our services dramatically."

This quarter there are client successes that I attribute in part to the hybrid model. Our analysts are spending less time so they are making even better recommendations. Those recommendations have led to:

--  108% increase in sign-ups for a promotional event
--  27% increase in conversion of visitors to sales for a niche online
    retailer
--  15% increase in sales from a client's poorest converting segment
--  38% increase in the conversion rate of visitors to orders for a
    service provider
    

Bryan Eisenberg continued, "With the new software option we expect the rate of these successes to increase in volume and frequency. Creating great success stories is easier when you can service significantly more clients without having to add many more consultants."

About FutureNow Group, Inc.

FutureNow provides solutions, Persuasion Architecture®, based software and services that help businesses improve their online marketing efforts by increasing sales, leads, and subscriptions. FutureNow client successes in converting more online traffic into leads, subscriptions and sales have been widely recognized by the Wall Street Journal, Entrepreneur Magazine, Internet Retailer, Marketing Sherpa, ClickZ, Inc. Magazine and Forbes. For additional information go to www.futurenowinc.com.

Notice Regarding Forward-Looking Statements.

This press release includes certain "Forward-Looking Statements" within the meaning of section 21E of the Securities Exchange Act of 1934, as amended. There can be no assurance that such statements will prove to be accurate and actual results could differ materially. Factors that could cause results to differ materially include, but are not limited to, those factors disclosed under the heading "Risk Factors" in our documents filed with the Securities and Exchange Commission. The contents of this press release are presented as a general overview and do not purport to provide complete disclosure or analysis of all matters which may be relevant to an investment decision. Although the information is believed current, the information may be subject to change and the company does not expect, and assumes no obligation, to update or otherwise revise the information.

Contact Information

  • Contact:
    Investor Relations
    Jeffrey Eisenberg
    Email Contact
    718-560-3307