October 05, 2009 08:54 ET

Futures I-Trade Shows Experience Increases in Attendance and Audience Engagement Levels

CHICAGO, IL--(Marketwire - October 5, 2009) - Demonstrating how virtual events enable a publisher to extend the reach of valuable content and effectively engage audiences worldwide, Futures today announced that the group editorial director has noted increases in attendance and engagement levels from its December 2008 virtual I-Trade Show to the May 2009 virtual event. Powered by InXpo, the leading provider of privately-branded virtual events and virtual business environments, Futures I-Trade Shows stream expert advice from top traders live to individual traders worldwide over the Internet. The group will hold its sixth I-Trade Show on December 8-9, 2009.

"We chose InXpo because it had the most innovative, customizable platform and a high level of customer service which helped us attract the exhibitors, sponsors and speakers that made these shows a success. Traders are located all over the world and don't want to leave their trading desks and the markets to travel to a trade show. InXpo's technology is perfect for our highly skilled audience, who always want to find new products and services, learn trading strategies and social network with other traders. And the educational portion is an important tool as we have real traders who generously provide in depth strategies and trading tips attendees can implement instantly," said Ginger Szala, Group Editorial Director of Futures Magazine Group, a division of Summit Business Media.

In comparing the publication's December 2008 I-Trade Show with the one completed in May 2009, Futures determined that InXpo's virtual events platform enabled Futures to extend the reach of its custom content to audiences worldwide. Furthermore, InXpo's innovative use of social technologies within the virtual environment provided attendees with a highly interactive experience:

  • Attendance at the Futures I-Trade Show increased by 39%
  • Attendees increased the amount of time spent interacting with exhibitors by 25%
  • Attendees spent more time engaging in one-on-one chats, with average chat lengths increasing by 119%

"The beauty of a virtual event is that you can still review the content, or see what you missed if you were unable to attend the live portion, in the on demand period. We are glad that Futures, the oldest and largest publication in its industry, is experiencing such success with their virtual events, which extends the life of their content while providing value to busy traders who can view or review it at their convenience," said Drew VanVooren, President of InXpo.

InXpo's Virtual Events Platform for Publishers

Custom publishing at its best, the InXpo Virtual Events Platform provides publishers with an enterprise-ready, easy-to-use, customizable platform for developing and producing virtual events. While the design of a virtual event is limitless, a typical virtual event powered by InXpo includes an Exhibit Hall for displaying products and services from service providers; an Auditorium for keynote speakers and presentations; a Lounge for peer-to-peer networking and group chats and various social networking features such as Twitter, video chat and blogs. With InXpo's virtual events offerings, publishers can expand their revenue opportunities and extend the reach of their custom content to audiences worldwide.

About InXpo Inc.

InXpo is the leading provider of privately-branded virtual events and virtual business communities that connect, educate and engage audiences. InXpo's full suite of solutions includes Virtual Trade Shows, Virtual Career Fairs, Virtual Corporate Events and Virtual Business Communities, as well as Audio and Video Webcasts. These virtual solutions dramatically reduce travel time and related costs, in addition to making the world a greener place to live. By using our privately-branded virtual events, InXpo enables organizations to cost-effectively communicate with their worldwide communities for lead generation, peer-to-peer networking, training, internal and external communications, as well as generate new online revenue opportunities. InXpo has delivered over 600 successful virtual events and experiences for global customers and publishers including AAA, Cisco, Forbes, PennWell, Procter & Gamble, TechTarget and Ziff Davis Enterprises. The company is headquartered in Chicago. For more information, visit

About Futures

Established in 1972, Futures is the oldest and largest circulation publication serving the derivatives industry. Since its start the magazine has grown to cover not only the futures markets, but options, forex and stock markets as well. It is distributed worldwide and covers not only all markets, but all geographical centers, with correspondents both in Europe and Asia. Its website provides up-to-the minute news, information and trading strategies for global traders. In addition, Futures Magazine Group has weekly and monthly enewsletters, including Market Pulse, which provides insights to traders on what the "smart money" is doing on a weekly basis, and Profiles in Forex, which spotlights a successful trader and strategy each month. Futures is a unit of Summit Business Media. For more information, visit: or

Contact Information

  • Media Contacts:
    Cece Salomon-Lee