Future Shop Ltd.

Future Shop Ltd.

July 04, 2008 08:00 ET

Futureshop.ca Enters Mobile Commerce Market with RIM

Canadians offered new option to shop futureshop.ca on BlackBerry Smartphones

VANCOUVER, BRITISH COLUMBIA--(Marketwire - July 4, 2008) - Future Shop Ltd. -

Editor's Note: A photo and/or video are included with this press release.

Future Shop, Canada's largest retailer and e-tailer of consumer electronics, announced today an application for users to browse and buy Future Shop products directly on BlackBerry(R) smartphones from Research In Motion (RIM) (NASDAQ:RIMM)(TSX:RIM). The new application from Future Shop takes convenience and shopping on-the-go to a whole new level.

Millions of Canadians visit Future Shop's web site every week, and now BlackBerry smartphone users have the opportunity to make shopping at futureshop.ca simple and convenient with the new optimized futureshop.ca site for BlackBerry users available today.

Futureshop.ca's navigation has been directly integrated into the BlackBerry(R) Browser menu, boosting user experience by customizing content and the website's format for optimal mobile viewing. Designed to work seamlessly with RIM's BlackBerry Wallet application, personal information remains secure, and shopping becomes easy. BlackBerry Wallet retrieves shipping, reward program and credit card information securely stored on the user's BlackBerry smartphone and can automatically populate Futureshop.ca's checkout for the buyer.

"Providing a customized shopping experience on the BlackBerry platform was a natural match for Future Shop," says Robert Pearson, Director of E-Commerce. "We have hundreds of thousands of tech savvy customers who visit our web site every day and now with this new way to shop futureshop.ca on your BlackBerry smartphone, customers have the enhanced shopping experience they are looking for."

To download the new application for Futureshop.ca, please visit www.futureshop.ca/blackberry.

About Future Shop

With 133 stores across the country and the nation's premier web store (www.futureshop.ca), Burnaby, BC-based Future Shop is Canada's largest retailer and e-tailer of consumer electronics. Future Shop and its more than 10,000 employees are dedicated to providing customers with expert advice about home and entertainment technology both in-store and online. The company hosts an online community forum for technology beginners and tech-savvy experts to exchange ideas, reviews, tips and other consumer electronics information (www.futureshopforums.ca). To help keep used electronics out of the landfills, Future Shop has an in-store recycling program for seven types of products (see www.futureshop.ca/green). As a proud corporate citizen, Future Shop is committed to employee volunteerism and supporting non-profit organizations dedicated to transforming local youth into Future Leaders (see www.futureshop.ca/community).

- The futureshop.ca application runs on BlackBerry software version 4.2 or higher. Wireless charges may apply. Check with your service provider.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

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