SOURCE: fypio


October 14, 2014 13:26 ET

fypio for Realtors Debuts at Real Estate Mastery Event

New House Hunting App Features Tools to Market, Connect and Build Business

SAN DIEGO, CA--(Marketwired - Oct 14, 2014) - Today, fypio, a new lifestyle app for residential real estate that offers realtors easy marketing, client conversations and social networking tools, was unveiled at the Real Estate Mastery event at the San Diego Convention Center. Hundreds of realtors saw how fypio is positioned to change the home buying experience in San Diego and help realtors connect with their clients and find them their dream home with just a few taps.

"Built into fypio are features designed exclusively for realtors to create opportunities for entirely new realtor-client relationships," says Michael Koh, fypio Co-Founder and CEO. "The app just went live a few weeks ago and already has over 850 active users in and around the San Diego area. Ninety-five percent of those users are non-realtors. So right now the opportunity is huge for realtors to get in early, download the app and start using fypio to make more deals."

fypio allows for client engagement never before possible, offering more details about what clients' lives might be like in their new homes. This is done through in-depth neighborhood lifestyle information wrapped around current MLS listings. Ultimately, fypio allows agents to connect with clients, market more easily and grow their businesses. 

"fypio is an exciting, new, and innovative application about to take the marketplace by storm," said Craig Sewing, founder and host of the Real Estate Mastery Event, founder of the Real Estate Radio Network, host of the American Dream TV Show and Inman News nominee for 'Most Influential in Real Estate.' "The app harnesses the power of social media and connectivity as part of the home buying process. It delivers detailed analytics on what current clients are looking at and helps engage prospects at the top of the funnel in a very efficient, appealing and approachable way."

Search like a superstar: Quickly dig deep into what prospective buyers are really looking for with help from fypio's proprietary fypit tool. The tool allows agents to search by style, room and space. Have a client who likes modern kitchens? Sort relevant listings by kitchen or bathrooms, even staircases, in a modern, contemporary or traditional style. Use the lifestyle search feature to explore homes with good school rankings, pet-friendly parks, low crime statistics, kid-friendly areas, walkability to shops and more.

Marketing made easy: As new technologies emerge, so do marketing best practices. fypio offers ways for realtors to keep their prospects warm through beautiful digital hot sheets showcasing properties that meet client's specific lifestyle, room and space needs. The app helps realtors to learn client criteria and apply it to MLS listings. fypio also provides realtors with detailed analytics on what their customers are looking at, what they like, how much time they spend looking, as well as trends.

Connect like never before: A soon-to-be-released feature will allow realtors to connect with clients through fypio so that they can give in-app feedback on places and spaces they like and want to tour. The clients' feedback and comments will be all in one place so there will be no need to hunt for emails or messages. The personal connection will provide an easy way to stay in touch and grow your business.

The free fypio app showcasing San Diego homes-for-sale is currently available to iOS users in the iTunes App Store.

About fypio
fypio is the smart and fun way to discover, collect and share your perfect home. The free app provides a personalized experience tailored to buyers' unique needs and tastes because it understands what is truly important in your life. Proven entrepreneurs Michael Koh and John Kvasnic founded the startup company in August 2013 with $1 million in seed money. For more information, visit, download the app on the iTunes App Store and connect with us on Twitter and Facebook.

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