SOURCE: Marin Software

Marin Software

November 19, 2015 19:29 ET

G2 Crowd Names Marin Software a Leader in Cross-Channel Advertising Software

Foremost Brands Submit Positive Reviews for Marin's Cross-Channel, Cross-Device Advertising Cloud Platform

SAN FRANCISCO, CA--(Marketwired - Nov 19, 2015) - Marin Software Incorporated (NYSE: MRIN), provider of a leading cross-channel, cross-device performance advertising cloud for advertisers and agencies, announced today that G2 Crowd has named Marin Software a "Leader" in Cross-Channel Advertising Software, having earned the highest overall G2 score -- an average of satisfaction and market presence.

G2 Crowd, widely known as the "Yelp for software," brings peer reviews to business solutions. Enterprise software users can review different products and share insights on marketing, CRM, e-commerce, and other categories. Those looking for information on a specific product can then use the first-hand reviews in their software selection process.

In G2 Crowd's Winter 2016 Cross-Channel Advertising Report, Marin Software was named a Leader based on a high customer satisfaction score and large market presence -- 92% of users rated it 4 or 5 stars and 87% believe Marin is headed in the right direction. Vendors were scored based on three ratings:

  • Overall Customer Satisfaction and Net Promoter Score (NPS) based on ratings by G2 Crowd users
  • Customer satisfaction with second-level product attributes based on user reviews
  • Popularity and statistical significance based on number of ratings and reviews received by G2 Crowd

"We're honored that our customers see us as a market leader," said John McNulty, Head of Global Marketing at Marin Software. "They rely on us to provide best-in-class support, and an enterprise solution that allows them to easily grow and optimize their cross-channel marketing campaigns at scale. Our G2 Crowd placement confirms we're delivering powerful, innovative solutions."

About Marin Software
Marin Software Incorporated (NYSE: MRIN) provides a leading cross-channel performance advertising cloud for advertisers and agencies to measure, manage and optimize more than $7.2 billion in annualized ad spend across the web and mobile devices. Offering an integrated SaaS platform for search, display and social advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions. Advertisers use Marin to create, target, and convert precise audiences based on recent buying signals from users' search, social and display interactions. Headquartered in San Francisco with offices in 8 countries, Marin's technology automates advertising with the largest publishers around the globe. For more information about Marin's products, please visit:
http://www.marinsoftware.com/solutions/overview

About G2 Crowd
G2 Crowd is the world's leading business software review platform, leveraging its 45,000+ user reviews read by nearly 400,000 software buyers each month to help them make better purchasing decisions. By bringing the collective power of trusted peers to the forefront, business buyers now have transparency when evaluating B2B software technologies. In addition, G2 Crowd intuitively packages insights from expert peers, everyday users, and aggregated data to score competitive products on The Grid(SM). For more information, visit https://www.g2crowd.com/.

Forward-Looking Statements
This press release contains forward-looking statements including, among other things, statements regarding the capabilities of our products and our ability to innovate. These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to technical or implementation issues with Marin's products; adverse changes in general economic or market conditions; delays, reductions or slower growth in the amount spent on online and mobile advertising; unforeseen developments in the digital advertising industry generally; technological changes; competition; and the fact that the search and mobile markets are emerging markets and rapidly evolving. These forward looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including our most recent reports on Form 10-Q and current reports on Form 8-K that we may file from time to time. Marin Software assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release.

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