May 22, 2013 13:55 ET

G2 USA Appoints New Head of Data and Analytics Practice

David S. Coppock, Ph.D., Joins Agency From TRA

NEW YORK, NY--(Marketwired - May 22, 2013) - G2 USA, a WPP top-five global marketing services agency, today announced the appointment of David S. Coppock, Ph.D., to lead the agency's Data and Analytics practice as Executive Director, effective June 4. Coppock brings more than 25 years of experience in technical and strategic marketing analytics. He reports to Harvey Kipnis, and succeeds Ken Beatty who led the practice for nearly six years.

Harvey Kipnis, CEO, G2 USA, said: "David brings a tremendous pedigree and wealth of marketing experience to G2 USA. His skills cut a wide swath across advanced analytics, data mining and econometrics. Our data analytics practice will continue to be a driver of our client's growth over the coming years."

In addition to overseeing Data and Analytics, Coppock will work with G2's cross-functional teams to help add value to and grow existing client relationships.

Over the course of his career, Coppock has developed leading-edge strategies for both agencies and clients at several firms, including TRA, OgilvyOne and FCB. Coppock was most recently at TiVo Research & Analytics, formerly TRA, as Vice President of Advanced Analytics, where he led custom analytic development, linking set top box TV viewing data with household purchase data.

Previously, he served as Senior Director of Marketing Analytics for OgilvyOne, where he oversaw the development and implementation of advanced statistical applications. Other roles include nearly five years as Senior Vice President of Data Mining and Modeling at ANALYTICi, a division of FCB, where he worked on advanced methodologies for targeting, segmentation and marketing strategy applications. Additionally, Coppock spent more than a decade at AT&T, where he worked on strategic pricing, database marketing and marketing sciences.

Coppock holds a Ph.D. in economics from Yale University.

"The use of data to drive marketing insights and strategy is ever more critical to business success, and the breadth of expertise required is growing just as rapidly," said Coppock. "It's great to be joining an agency with such a strong heritage of data analytics, and that is positioned so well to provide leadership to clients who understand the importance of data to their business success."

About G2 USA
G2 is a top-five brand activation agency that helps marketers Sell More. A part of the G2 Worldwide global network of companies, G2's multifaceted service offering brings together direct marketing, data analytics, shopper marketing, promotional marketing, experiential marketing, communications planning and digital/interactive marketing. G2 USA is headquartered in New York, and has offices in Chicago, Downers Grove, Philadelphia and San Francisco. Clients include Adobe, Aetna, Heineken, Kraft, Liberty Mutual, Procter & Gamble, Mondelez, and Waste Management. G2 USA is part of the WPP group (NASDAQ: WPPGY). For more information, visit

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