January 30, 2013 16:12 ET

G2 Welcomes Christopher Cooper as Group Director, Digital Strategy

Digital Marketing Expert Joins Agency From Digitas

NEW YORK, NY--(Marketwire - Jan 30, 2013) - G2, a top-five global marketing services agency, today announced the appointment of Christopher Cooper to the role of Group Director, Digital Strategy out of G2 New York. Cooper brings over 15 years of strategic communications and digital experience planning expertise. He will report to Eric Pakurar, Executive Director, US Head of Planning.

"Chris has a wonderful ability to unearth behavioral insights and then translate these into extraordinary programs that move markets," said Eric Pakurar. "His penchant for innovation will elevate G2's digital capabilities."

In his most recent role, Cooper served as VP Group Account Director, Account Planning for Digitas in New York. He headed up the New York agency's primary research capability and was responsible for strategic planning and consumer insights on Comcast.

Previously, Cooper led planning initiatives for Seroquel XR and Nexium as Senior Planner for Saatchi & Saatchi Wellness in New York, including uncovering unique patient insights, "storying" product claims and championing the big idea to inform the development of compelling and differentiating creative ideas. He also served as Digital Planning Lead for Ogilvy, where he led user experience and content strategy development engagements for Time Warner Cable, Dove, Six Flags and TD Ameritrade.

In addition to his planning duties, Chris is a Jungian psychoanalyst in training at the C.G Jung Institute of New York. He earned his B.A. in Economics from Trinity College in Harford, CT. Additionally, Cooper holds a Masters in Science of Narrative Medicine from Columbia University and a graduate degree for stage directing from the Trinity Rep Conservatory/Brown University.

"I'm excited about the opportunity to bring my passion and skills in digital marketing to G2," Cooper said. "I look forward to tapping into the agency's deep digital talent and applying my own experience to help drive business results for our clients."

About G2 USA
G2 is a top-five brand activation agency that helps marketers Maximize Brand Commitment(SM). A part of the G2 Worldwide global network of companies, G2's multifaceted service offering brings together direct marketing, data analytics, shopper marketing, promotional marketing, experiential marketing, communications planning and digital/interactive marketing G2 USA is headquartered in New York, and has offices in Chicago, Philadelphia and San Francisco. Clients include Adobe, Aetna, Heineken, Kraft, Liberty Mutual, Procter & Gamble, GlaxoSmithKline, and Waste Management. G2 USA is part of the WPP group (NASDAQ: WPPGY). For more information, visit

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