SOURCE: GAF

GAF

May 04, 2016 13:07 ET

GAF Partners With Television Personality and Contractor Alison Victoria to Help Homeowners Navigate Roofing Projects

PARSIPPANY, NJ--(Marketwired - May 4, 2016) - GAF, North America's largest roofing manufacturer, announced a partnership this week with Alison Victoria, interior designer and host of her own home improvement show. Alison has designed over 150 kitchens and has spent thousands of hours working on renovation shows. She is a recognized home improvement expert whose firsthand experience as a contractor makes her a trusted resource.

Alison brings her expertise to the GAF family by offering advice to homeowners on gaf.com and the GAF Style My House Tips Facebook page. Her experiences as a contractor and homeowner help further GAF's commitment to providing solutions made simple by making the process of replacing a roof as easy as possible. 

"GAF was a perfect fit for me! As a designer AND a contractor, I feel like I have a unique perspective on projects," states Alison. "I want to see form and function in every single selection, so when it comes to purchasing your new roof, not only should it be built to last, it should look like a million bucks while doing it."

Alison's videos on gaf.com help viewers understand what goes into replacing a roof by explaining the roofing system. She covers topics ranging from why Advanced Protection® Shingle Technology is important, to warranty options, to the difference between three-tab, architectural, designer, and specialty shingles. On the GAF Style My House Tips Facebook page, Alison will share her unique perspective on roofing, decorating, and home improvement in general.

"We are excited that Alison has joined the GAF team, working with us and our certified contractors to educate and bring value to homeowners," adds Paul Bromfield, SVP marketing.

Besides hosting her own home improvement show, Alison owns the full-service interior design firm Alison Victoria Interiors and has her own furniture line, the Alison Victoria Collection. Her client list ranges from boutiques to resorts to private residences across the country. 

See more from Alison at gaf.com and facebook.com/StyleMyHouseTips.

About GAF

Founded in 1886, GAF is the largest roofing manufacturer in the world. The company's products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple. GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles, which then evolved with the introduction of the GAF Lifetime Roofing System by extending the Lifetime coverage beyond just the roofing shingles. 

With a focus on social responsibility, GAF developed Advanced Protection® Shingle Technology, providing excellent durability and wind resistance while reducing the use of natural resources. The company also developed single-ply and asphaltic roofing membranes with excellent durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption.

GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to nearly 200,000 professionals. CARE's mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit gaf.com.

Contact Information

  • Press Contact:
    Megan Filiaggi
    Senior Manager, Marketing Communications
    973-628-3046
    mfiliaggi@gaf.com