SOURCE: GAF

GAF

February 14, 2013 09:00 ET

GAF Wants to Know "What You Treasure Most" This Valentine's Day With the Launch of Its New Social Media App

GAF Wants You to Share What You Treasure Most on Its New Online Community

WAYNE, NJ--(Marketwire - Feb 14, 2013) - GAF, North America's largest roofing manufacturer, recently announced its "Protect What You Treasure Most" Campaign to coincide with its newly launched GAF app. The new app will feature documentary videos created exclusively for GAF by critically acclaimed photographer and filmmaker James Minchin III, which show families and what is treasured under their roofs. The app will allow users to create and post their own videos and photos. Users will then be entered into a giveaway to win weekly $100 gift cards to The Home Depot.

"At GAF we are aiming to change the way people think about their roofs. It's not just a functional piece of the home that keeps out weather and the elements; it's also a trusted structure that protects everything people value inside their houses. This new app allows us to do just that, and to connect with homeowners on what they value and treasure most," said Alyssa Hall, marketing communications manager at GAF. "The weekly contest allows us to give back to our users, as we may all need a little helping hand with home improvements."

GAF invites users to upload photos and videos of what they treasure most about their home and family to the new user-friendly app that will link directly to Facebook. Each user will have a personal page where other users can view their "Fan Collections." GAF will select weekly winners of a $100 Home Depot gift card, and then one lucky grand prize winner will be chosen in October 2013 to win a $2,000.00 Home Depot shopping spree. All users who currently have a GAF roof are also eligible to enter a contest that will be featured in an upcoming GAF App webisode created by celebrity filmmaker James Minchin III. James has worked with stars like Adam Levine, Mumford and Sons, Jakob Dylan and Miley Cyrus.

GAF understands a roof protects more than a house. It protects the treasures people hold dear to their hearts. This new online community is open for all to join and to share what they treasure most through videos and photos. Users will also have the chance to learn what matters most to Americans all over the country.

About GAF:
Founded in 1886, GAF has become the largest roofing manufacturer in North America. The company's products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple for contractors, specifies, and property owners alike. In 2011, GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles and, in 2012, it introduced the GAF Lifetime Roofing System.

With a focus on social responsibility, GAF has developed Advanced Protection® Shingle Technology, which provides superior durability and wind resistance while reducing the use of scarce natural resources. The company has also developed single-ply and asphaltic membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption.

GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE's mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit www.gaf.com.

About James Minchin III:
James R Minchin III was meant to be a 4th generation mortician. He became a photographer/ filmmaker instead. He lives in Laurel Canyon with his wife and 8 year old twins. 

Contest Rules:
No purchase is necessary to enter or win. U.S. residents only must download and upload treasured videos and photos to GAF app. Official rules at www.GAF.com. Sponsor is GAF, 1361 Alps Road, Wayne, NJ 07470.

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