SOURCE: The Trade Desk

The Trade Desk

November 04, 2014 09:09 ET

Gain Share-of-Wallet in the $1.2 Billion Spent on Black Friday With The Trade Desk's 2014 Programmatic Holiday Shopping Guide

Guide Offers Media Planners Data and Insights for Reaching Shoppers Across All Channels

LOS ANGELES, CA--(Marketwired - Nov 4, 2014) - The Trade Desk, Inc. a global demand-side platform in real-time bidding, has created a guide to help marketers target this years' shoppers more effectively and cost efficiently by culling a selection of crucial holiday shopping trends. In 2013, US online Black Friday shoppers spent an average of $135.27[1], and men spent 15 percent more than women over the course of the holidays[2].

The insightful statistics and tools highlighted in this report are turnkey for programmatic marketers as they develop campaigns surrounding shopper demographics and tendencies to target the best audience, earn the highest ROI and advance holiday media buys with The Trade Desk's optimization technology.

With 35 percent of all US consumers using Black Friday and Cyber Monday to kick off their holiday spending spree[3], The Trade Desk's holiday programmatic shopping guide spotlights the highest consumer spending trends allowing media buyers to deliver strategic holiday plans that capitalize on consumer's spirit of spending, across all channels. Key insights include:

  • Understanding your key purchasing influencers
  • Reaching shoppers across multiple channels
  • Capitalizing on the high-traffic shopping days during the holiday season
  • Geo-locating purchasing influencers
  • Pinpointing the most desired products

The guide highlights the importance of understanding target demographics based on gender, behavior and context in order to reach key customers, such as the 63 percent of women who will be making purchases on Thanksgiving weekend[4]. The Trade Desk suggests that media buyers capitalize on third-party behavioral targeting with The Data Alliance, in order to pinpoint key purchasers in an economic manner.

With Black Friday's mobile sales more than doubling between 2012 and 2013 and an almost 180 percent growth in tablet sales between the two years[5], The Trade Desk suggests that planners and buyers be cognizant of all devices being used by today's shoppers. They offer a simple solution with Household Extension, which allows advertisers to easily optimize ads based on browsers and device type across every household device.

For further data to help deliver a successful programmatic holiday strategy, take The Trade Desk assessment to see how well prepared you are for the holiday season.

About The Trade Desk, Inc. The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators and their advertisers best-in-class technology to manage display, social and video advertising campaigns.

The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.

Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe and Asia.

[1] IBM Digital Analytics Benchmark
[2] Google, ThinkInsights, Getting to Know Your 2013 Holiday Customers
[3] Forbes, http://www.forbes.com/sites/robertpassikoff/2013/11/14/mobile-shortens-holiday-shopping-schedule-and-spend-so-you-have-more-time-to-be-thankful/
[4] Google, ThinkInsights, Getting to Know Your 2013 Holiday Customers
[5] IBM Digital Analytics Benchmark

Contact Information

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    Hollis Guerra
    SR PR Director
    Blast PR for The Trade Desk
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