SOURCE: GAIN

Gain

May 18, 2011 07:00 ET

Gain® and Barenaked Ladies Team Up to Ask America -- Do You Smell Like a Million Bucks?

Inspired by Gain Fans, Barenaked Ladies Re-Record "If I Had a Million Dollars" to Launch the "Smell Like a Million Bucks Contest," Giving Scent Lovers Everywhere the Chance to Win a Million Dollars

CINCINNATI, OH--(Marketwire - May 18, 2011) - Today Gain® launches the "Smell Like a Million Bucks Contest" to give people across the country a chance to win one million dollars, turning one lucky winner's dreams into a reality. To help spread the word about the contest, Gain enlisted the help of alternative rock band, Barenaked Ladies, who are largely known for their hit "If I Had a Million Dollars." The band has re-recorded a new version of the song, "If I Gained a Million Dollars," which includes lyrics inspired by the dreams and wishes of Gain fans.

"Gain reached out to us, and said they'd like to have some fun with our song, 'If I Had a Million Dollars,' and wondered if we'd like to help them give some lucky person a million dollars! That sounded pretty fresh," said Ed Robertson, lead vocalist of Barenaked Ladies.

The release of "If I Gained a Million Dollars" coincides with the launch of the Smell Like a Million Bucks Contest, which celebrates the amazing, fresh scent of Gain laundry products and their ability to make you smell like a million bucks. To listen to the new song and view video footage shot during its recording, visit Gain's Facebook page at www.Facebook.com/Gain.

"The energy and enthusiasm of Barenaked Ladies corresponds perfectly with the joyful spirit of our fans," said Hamilton Brown, Gain Brand Manager. "We are thrilled to be working with the band to showcase the passion and creativity we notice every day from our Gainiacs."

To enter the Smell Like a Million Bucks Contest, visit www.facebook.com/Gain. Participants must submit a video stating that they "use Gain and smell like a million bucks." All video entries can be viewed on Gain's Smell Like a Million Bucks Contest tab on Gain's Facebook page. Each video will be judged based on the creative score assigned after posting the video and the number of video views acquired. The 25 highest scoring videos will then be voted on by the Gain Facebook community.

One winner will be selected and announced on August 2, 2011. Entries will be accepted from May 18, 2011 through July 7, 2011. The top 25 videos can be viewed and voted on from July 18, 2011 through August 1, 2011. Full contest rules and regulations can be found on Gain's Facebook page.

*This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. You are providing your information to Procter & Gamble and not to Facebook. The information you provide will only be used in connection with the Contest or in connection with promotional or other activities by Gain.

About Gain®
Gain detergent is currently available at drug, grocery and mass stores. Gain is available in liquid detergent, powdered detergent, fabric softener and dryer sheets. Gain comes in three scent collections: Fresh and Clean, Joyful Expressions and Soothing Sensations. To learn more about Gain, visit ilovegain.com

About Procter & Gamble
Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Barenaked Ladies
Over the course of the past twenty-one years, the Barenaked Ladies have racked up eight Juno Awards and multiple Grammy nominations, sold more than 14 million albums worldwide, written a plethora of hit singles and amassed an international fan base whose members number in the millions.

To view this release in a media-rich format, go to: http://www.pwrnewmedia.com/2011/pg/gain/index.html

Contact Information

  • For more information, please contact:

    Sarah Pasquinucci
    Procter & Gamble
    Gain
    513.983.2324
    Email Contact

    Lisa Sepulveda
    DeVries Public Relations
    212.891.0409
    Email Contact