SOURCE: Gainsight

Gainsight

September 16, 2013 12:00 ET

Gainsight CEO Joins SaaS Industry Leaders Onstage at Zuora Subscribed 2013

MOUNTAIN VIEW, CA--(Marketwired - Sep 16, 2013) - Gainsight, the leading Customer Success Management platform, today announced that CEO Nick Mehta will be a featured speaker at Zuora's Subscribed Conference taking place September 19 at the Intercontinental Hotel in San Francisco. Zuora, the subscription commerce, billing and finance leader, hosts the conference designed specifically for the Subscription Economy. Mehta will be among other SaaS industry leaders, from Box, Informatica, Marketo and Zendesk, presenting on how they have adapted their business models for the Subscription Economy and why understanding customer data is the new ticket to driving growth.

Conference Session: Driving Customer Success in the Subscription Economy
Who: Nick Mehta, CEO, Gainsight
When: Friday, September 20, 2013, 1:15 p.m. PT
Where: Intercontinental Hotel, San Francisco
What: In the subscription economy, survival is dependent on the success of your customers. Since the majority of lifetime value is realized after the initial purchase, insight into customer data can shape an organization's customer retention strategy and impact the bottom line. Customer Success Management has emerged as an important model to centralize data from all customer interactions, proactively monitor customer satisfaction, understand product usage and anticipate customer behavior. Customer Success directly impacts the financial success of organizations by increasing customer retention and therefore driving revenue. Gainsight works with leading subscription businesses like Marketo, Eloqua and Xactly on their Customer Success strategies and will share best practices on driving success.

In today's Subscription Economy, first is billing, next is Customer Success. At a time when recurring revenue is king, companies are placing a renewed focus on customer retention and growing the lifetime value of their existing customers. By joining forces with Zuora at Subscribed, Gainsight seeks to share proven methods and examples on how to help businesses successfully adapt to the new rules of the Subscription Economy, which is fundamentally changing the way businesses are run and built to gain competitive advantage.

Recurring revenue business models are permeating nearly every industry, and companies are realizing that customer retention is just as essential as customer acquisition. Gainsight enables these businesses to proactively manage retention, reduce unexpected churn and identify up-sell opportunities by leveraging Big Data analytics across sales data, usage logs, support tickets, surveys and other sources of customer intelligence. Designed to make Customer Success Management an integral part of how the entire enterprise operates, Gainsight delivers a complete 360° view into the health and engagement of an organization's customer base. Learn more at: http://www.gainsight.com/customer-success-management

The only global conference designed uniquely for the subscription economy, Subscribed serves to inform business leaders in subscription-based businesses about new trends, best practices and actionable strategies. Each session follows a specific framework allowing an ongoing dialogue between industry leaders, customer experts, and the Subscription Community. With more than 85 percent of Zuora's customers in attendance, attendees will hear directly from people on the frontline on how they've adapted their business models for the Subscription Economy and walk away with actionable, proven strategies. For more information, please visit: http://zuora.com/company/events.html#sthash.OU8RoDfp.dpuf.

Join Gainsight's upcoming webinar, Building a Customer Success Team, on September 25, 2013 at 11 a.m. PT. Sign up here: http://www.gainsight.com/events/building-customer-success-team.

About Gainsight
Gainsight, the first and only complete Customer Success Management solution, helps businesses reduce churn, increase up-sell and drive Customer Success. The company's SaaS suite integrates with Salesforce and uses Big Data analytics to evaluate sales data, usage logs, support tickets, surveys and other sources of customer intelligence. In this way, Gainsight provides a 360° view of customers and drives retention across Customer Success, sales, marketing, executive and product management. Learn how leading companies like Marketo, Jive Software, Informatica and Eloqua are using Gainsight to help their customers succeed at www.gainsight.com.

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