Parlay Entertainment Inc.

Parlay Entertainment Inc.

June 13, 2005 09:00 ET

Gala Bingo Launches Using Parlay Entertainment's Bingo Software

LONDON, UNITED KINGDOM--(CCNMatthews - June 13, 2005) -

Gala's online offering is now live on Parlay-based St. Minver Bingo Network, giving millions of bingo players a new way to enjoy the game

Parlay Entertainment Inc. (PINK SHEETS:PRYNF), the world's leading supplier of Internet bingo solutions, is pleased to announce that Gala Bingo, the United Kingdom's dominant bingo operator has launched its online bingo website using Parlay's flagship multi-player bingo software. Gala's online bingo site will offer 90-number bingo games with linked jackpots to thousands of online bingo players across the UK.

Dominic Harrison, Gala Group's Trading Director says: "The launch of Gala's online bingo is an important strategic move for the company. Gala believes that online bingo is set to be the next big thing in online gaming - and the most exciting development since online poker." Mr. Harrison further added, "With 166 bingo clubs in the UK, a Gala Bingo website was a natural augmentation for the company. With its expertise in this area and a 40% share of UK land-based bingo, Gala is well placed to become the UK's number one online bingo brand."

Gala Bingo chose the Parlay-based St. Minver bingo network because it operates on an aggregated model so that all partners in the network will benefit from shared critical mass and large jackpots. Gala is supporting the launch with a comprehensive integrated online and offline marketing campaign which includes advertisements in national media, point of sale in Gala's 166 Bingo clubs, and a sponsorship with Big, which will deliver over two million page impressions per day.

"We are extremely pleased with Gala Group's decision to power their new online bingo portal with Parlay's industry leading bingo software," said Andrew Branscombe, Vice President of Sales for Parlay Entertainment. It is estimated that some $150 million is deposited in Internet bingo halls annually by 5 million online players. With only 5% of online bingo players presently emanating from the UK, Gala's ability to convert some of its estimated 2.2 million land-based players to also play on the Internet could dramatically enhance the size of the online bingo sector.

"Gala's entry into online bingo is a momentous event for Parlay and the gaming industry because it signals the acceptance of online bingo by major land-based operators as a significant component of their corporate growth strategy," continued Mr. Branscombe. "This confirms to us that the online bingo market is rapidly evolving and that Parlay is at the forefront of this evolution by driving significant change within our industry."

About Parlay Entertainment

Parlay Entertainment Inc. is the world's leading developer and dominant licensor of Internet bingo solutions. As the inventor and patent holder of Internet bingo(1), Parlay is the first company in the world to develop and deploy a commercial Internet bingo product, offering a best-in-class suite that features 75-number and 90-number bingo, lottery and casino entertainment software. With its unmatched depth of industry experience and a comprehensive range of products and services, Parlay offers business solutions to fit every need. Parlay has a seven year proven track record built on the success of our clients: in 2004, more than 1,850,000 paying players enjoyed the experience of playing Parlay games on our licensees' gaming websites. Parlay is headquartered in Oakville, Canada with offices in Bridgetown, Barbados and Valletta, Malta.

About Gala Group

Gala Group, one of the UK's leading leisure operators, is headquartered in Nottingham. It has 10,000 employees. Gala Bingo operates 166 UK bingo clubs with over 6 million members. Gala Casinos has 28 sites in the UK, in addition to casinos on the Isle of Man and Gibraltar. Gala Group was formed after a management buy-in from Bass in 1997. Candover and Cinven acquired the Group in January 2003 for Pounds Sterling 1.24 billion. Further information on the Group can be found on

About St. Minver Limited

St Minver is the leading turn-key supplier of online gaming solutions, delivering fully-managed 'white-label' gaming channels to high profile customers. Operating under a Gibraltar gaming license, St. Minver offers its partners a full suite of casino, bingo and poker games. The company currently operates 57 white label casinos bingo and poker sites across 26 different partners plus an additional 20 poker sites.

For more information on Parlay solutions and services, please visit our Web site at

This document may contain statements about expected future events and/or financial and operating results of Parlay Entertainment Inc. that are forward-looking. By their nature, forward-looking statements require the Company to make assumptions and are subject to inherent risks and uncertainties. There is significant risk that predictions and other forward-looking statements will not prove to be accurate. Readers are cautioned not to place undue reliance on forward-looking statements as a number of factors could cause actual future results, conditions, actions or events to differ materially from the targets, expectations, estimates or intentions expressed in the forward-looking statements. No Canadian or other regulatory body has reviewed the adequacy or accuracy of the content of this news release.

(1) United States Patent No. 6,585,590 "Method and system for operating a bingo game on the internet", with other Patent applications pending in other countries

(C) 2005 by Parlay Entertainment Inc.

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