SOURCE: Costigan Media

April 10, 2006 15:45 ET Announces Innovation Award for Online Gambling Companies Takes First Award for Whitney Houston Story, Follows With Bets Offered on Duke Lacrosse Alleged Rape Scandal

MIAMI BEACH, FL -- (MARKET WIRE) -- April 10, 2006 --, the world's leader in online betting news pertaining to sports, entertainment and the political landscape, has announced a new weekly program whereby one (and quite possibly more) online casino or sports betting web sites will be chosen for their innovative offerings over the past seven days.

Although the new program debuts this week with winning this award for the period April 1 through April 8 for its offering of betting odds on the outcome of an alleged rape case involving Duke Lacrosse players, officially becomes the first to be named "Most Innovative" for the period March 24 through March 31.

"We wanted to begin this campaign by honoring on its highly successful public relations offering related to a scandal surrounding pop artist Whitney Houston and her alleged drug problem," commented Payton O'Brien, columnist for "The Whitney Houston story first surfaced in the National Enquirer and, while her publicist has yet to respond to these reports, offered Ms. Houston an all-expense paid drug rehabilitation program in beautiful sunny Costa Rica. The results was extensive media attention to the online sports book and record breaking traffic to the web site."

The only thing lacking in the campaign were actual betting odds on Whitney Houston.

"Perhaps they deemed this in bad taste," O'Brien said.

That story continues to draw heavy traffic to

This week, honors for its novel concept of offering betting odds on the upcoming DNA results for Duke University Lacrosse team members who are alleged to have been involved in an off-campus rape. The Duke Lacrosse rape scandal has been one of the most talked about stories in the world of sports over these past two weeks, and the DNA results are yet to be announced.

"Some two dozen web sites picked up the story involving's odds on the DNA results," commented Christopher Costigan, Founder and President of "It is one of the more controversial stories featured on our web site but it is also an interesting angle that has undoubtedly drawn significant attention. We've had numerous inquiries from our readers who want to bet on this case."

The Award has been given the title "The Traffic Award" alluding to the amount of readership stemming from an online casino or sports book's innovative campaign. The logo features an animated traffic cop.

It should be pointed out that all online gambling entities are eligible for this weekly award regardless of whether or not they appear as endorsed sponsors on the web site. In fact, another online casino that does not advertise with Gambling911 nearly beat out for its unique public relations feature that incorporated pop star Britney Spears. more than welcomes submissions from all online casinos and sports books worldwide. The web site does not encourage nonsense the likes of "Joe Blow wins million dollar jackpot" etc... Innovation is the buzz word here.


Costigan Media LLC is the parent company of and worldwide leader in multimedia coverage pertaining to sports, gambling, politics and entertainment. Through its 24-hour flagship news and entertainment web site, provides all the latest stories from a wide gamut of subject matter with a special emphasis on gambling-related odds and Internet trading. In addition to being mentioned in the cover story of Forbes 2006 "Billionaire" issue,'s Founder and President, Christopher Costigan, was also recently quoted exclusively in a piece appearing in the Red Herring. The web site was also mentioned in December's issue of Playboy Magazine. Costigan has appeared on Fox News as well discussing betting on the 2006 Super Bowl.

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