SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

March 11, 2011 17:23 ET

Game-Based PR: How to Create Intense Engagement, Plus Increase Followers and Sales ... Plus Have Fun!

Bulldog Reporter's PR University Presents a New Webinar

OAKLAND, CA--(Marketwire - March 11, 2011) - PR Pros looking to get started using game-based marketing, and discover where it is heading in the coming months and years should join us on this exclusive webinar called: Game-Based PR: How to Create Intense Engagement, Plus Increase Followers and Sales ... Plus Have Fun! and find out what they need to know to play -- and win -- this new marketing game.

"Gamification" of marketing is here to stay. So the question for PR and marketing pros who want to stay on top -- or get ahead -- in their careers is, "How do I learn what I need to know about game-based marketing and start to use it to further my brand ... and my career?"

PR University has lined up just the speaker to answer these questions and many more about game-based marketing: Gabe Zichermann, co-author of the definitive new book on the subject, "Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges and Contests."

This exclusive PR University webinar titled: Game-Based PR: How to Create Intense Engagement, Plus Increase Followers and Sales ... Plus Have Fun! takes place on Thursday, March 24, at 1PM EDT (noon CDT; 11AM MDT; 10AM PDT).


Gabe Zichermann: Chair, Gamification Summit; Author, "Game-Based Marketing," "Gamification by Design"

What PR Pros Will Learn:

  • What Farmville and Foursquare and other "everyday" games teach PR pros about how to win over consumers and create new brand loyalists

  • How smart companies like Chase Bank are offering loyalty programs and game experiences that drive growth, community engagement and customer loyalty -- at a fraction of the cost of traditional marketing

  • "Gamification" and "game mechanics" -- what these and other emerging concepts mean, and how PR pros can put them to use to start developing their own game-based marketing programs

  • What types of marketing communications programs lend themselves to "gamification" -- and why PR pros should consider "gamifying" those programs as soon as possible

  • Case studies -- and success stories: How and why companies are scrapping traditional marketing programs and launching game-based initiatives

  • How game-based marketing intersects with the Social Web: The role of Twitter, Mobile, Facebook and other hot sites in pushing game-based marketing to the forefront

  • Landmines, missteps and false starts to avoid: Learn from the mistakes others have made trying to jump on the gaming craze and how PR pros can avoid their miscues

  • The ROI of game-based marketing: What companies -- and savvy marketing pros -- have to gain from "gamifying" their marketing, and how to measure the success of their game-based marketing efforts

  • Register Now
  • Purchase On Demand
  • Download PDF Brochure

For more details go to the conference home page or download the PDF brochure.

Attendance at this Bulldog Reporter's PR University webinar costs just $299 per dial-in site. Participants in the 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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