SOURCE: Red Foundry

Red Foundry

January 26, 2011 10:00 ET

Game-Changing Mobile Platform From Red Foundry Allows Anyone to Build a Killer App and Launch a Mobile Business -- Without the Code

Technology Start-Up Breaks Down the Barriers to High Quality, Profitable iPhone and iPad Apps

CHICAGO, IL--(Marketwire - January 26, 2011) - Chicago-based technology start-up Red Foundry unveiled today its Mobile App Platform, which enables people and organizations to build beautiful, relevant, and unique apps without the high costs and complexity previously associated with their production. Bucking the trend of other high cost, low quality app platforms, Red Foundry provides a user experience that rivals professional apps costing $50,000 or more, but at a fraction of the cost and without requiring any programming skills.

"Consumers are starting to get sick of apps that look like they came from an assembly line. Unfortunately, that's what other mobile platforms are offering," Jim Heising, CEO and Founder of Red Foundry, explained. "Red Foundry enables people without programming skills to build professional, unique, and successful apps at a price that makes sense; cost-effective doesn't have to mean ineffective."

The Red Foundry Mobile App Platform allows anyone, regardless of technical skills, to create stunning native mobile apps in minutes, right from their web browser. In addition, users can build entirely new and custom layouts and functionality using a powerful markup language similar to HTML. The Mobile App Platform already includes hundreds of connections to social networking content and Application Programming Interfaces (API's) like Facebook, Twitter, and Wordpress, but can also be easily connected to nearly any private or custom API.

"We've cracked the code for a native mobile platform that is easy enough for my mom to use, but powerful and extensible enough for a Fortune 500 company," Ron Franczyk, CTO and Founder of Red Foundry, said. "Whether you're a brand connecting to your fans or an enterprise connecting to your ERP, Red Foundry can make it happen in a beautiful, simple, and cost effective way."

Red Foundry also offers the most comprehensive and advanced suite of mobile management tools available. Intelligent analytics, push notifications, user-generated content, and social networking and media capabilities are included with every app built on its platform. Users can also download an app created by Red Foundry in the App Store to see their app unfold in real time. The free WYSIWYG simulator app allows each Red Foundry app to be tested prior to publishing.

"Frankly, we're not interested in just helping you build an app," Joe Dwyer, VP of Business Development for Red Foundry, explained. "We're interested in helping people and organizations -- big and small -- build successful mobile businesses. To do that, you need a comprehensive set of tools that cover the entire app lifecycle from build and publish to analyze and refine. Our customers think we've really hit the mark."

Current customers include magazine publishing company HFMUS, CorVel Corporation, Ogilvy and Kodak. From entertainment to business to health care, the Red Foundry Mobile App Platform offers functionality that is accessible across all industries, and the tools to transform mobile apps into profitable mobile businesses.

For additional information about Red Foundry visit

RED FOUNDRY | The Red Foundry Mobile Platform is like no other. Launched in 2009, Red Foundry is built on the idea that all apps should be beautiful, unique, and relevant. The Red Foundry Mobile Platform makes building a mobile app accessible to anyone regardless of technical skills, and provides a comprehensive set of tools to support complete apps. For additional information about Red Foundry visit

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