SOURCE: NaviSite, Inc.

February 20, 2007 09:00 ET

Game on: NaviSite and Boonty Join Forces

NaviSite's Content Delivery and Acceleration Services Bring Boonty Users Improved Gaming Experience

ANDOVER, MA -- (MARKET WIRE) -- February 20, 2007 -- NaviSite, Inc. (NASDAQ: NAVI), a leading provider of application management, professional services, and secure content delivery solutions, today announced that Boonty ( has selected NaviSite's Content Delivery and Acceleration and Hosting services for their global online gaming market. Boonty, a company that provides an average of 7.8 million game downloads per month, turned to NaviSite's secure, flexible Content Delivery Network (CDN) to stream games to its users across the globe and to support its plans for further international expansion.

Boonty's extraordinary user volume and the continuous release of new, popular games made it difficult for the company to anticipate traffic spikes and prevent service interruptions. Previously, Boonty operated its own system for game delivery, but with only one download location in Europe it was very difficult to reach North American and Asian markets. Boonty selected NaviSite's scalable Content Delivery and Acceleration Services because they could support the bandwidth demands associated with international growth and the release of dynamic game content.

"Today's most innovative gaming companies are thriving in an intensely competitive, high growth market. Boonty, for example, serves millions of users around the world, making it increasingly important for them to guarantee anytime, anywhere access," said Doug Mow, Vice President of Marketing at NaviSite. "NaviSite's next generation Content Delivery and Acceleration Services are uniquely positioned to accommodate the gaming industry's move toward more sophisticated, interactive content. Our scalable solution will continue to grow and evolve as Boonty's business and delivery needs expand."

Boasting partnerships with more than 150 game studios, including interactive entertainment giants Atari and Sega, Boonty is unique because it offers gamers both "try-before-you-buy" and subscription services. Boonty also has two free game networks aimed at the casual gamer including, and the recently launched, where players use 3D avatars and social networking in a multiplayer environment.

"NaviSite's Content Delivery and Acceleration solution allows our business to rapidly scale to address a booming market. We chose to partner with NaviSite because their CDN was a perfect fit for our needs; it's able to handle our unique reliability demands in an affordable and secure way," said Christophe Gauvrit, Technical Director of Digital Distribution at Boonty. "In addition, NaviSite has simplified our business model by offering one point of download for our entire game library. We can now be sure that our customers will have the fastest possible access to the games they love, which keeps them coming back for more."

NaviSite's Content and Delivery Acceleration Services extend beyond the network to drive rich media and application content into the hands of customers, partners and other end users for maximum business value. NaviSite offers a full range of Content and Delivery Acceleration Services including Content Streaming, Electronic File Delivery (EFD), and Web Acceleration services including a highly-reliable, scalable, and fast network based in strategic locations, more efficient HotRoute® content routing capabilities, 24x7 management and support, and insightful reporting on download trends and technical performance.

About Boonty

Boonty is one of the largest casual games platforms in the world, operating in more than 25 countries. Since its launch in 2001, the company's customized end-to-end solutions have been implemented by major publishers, Internet portals, ISPs, mobile phone operators, advertisers, Internet communities, and PC manufacturers globally. Boonty currently has offices in New York, Paris, Singapore, Tokyo, Seoul and Beijing.

About NaviSite

NaviSite is a leading provider of application and technology services for companies who seek to accelerate their business IT performance. With over 950 customers in 14 data centers; offices in the US, UK and India; NaviSite is the partner of choice for many of the fastest growing companies for outsourcing enterprise application and related IT services to drive their IT Efficiency and Effectiveness. NaviSite delivers a unique combination of application implementation, management, and content delivery services to provide full lifecycle support for today's industry leaders. For more information, please visit

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