SOURCE: Ardagh Group

Ardagh Group

January 14, 2016 10:00 ET

GameDay Challenge Is a Victory for Glass Recycling

MUNCIE, IN--(Marketwired - January 14, 2016) - Ardagh Group, Glass - North America, a division of Ardagh Group and a leading producer of glass containers for the food and beverage industries in the United States, today announced the glass recycling results from the GameDay Recycling Challenge.

The GameDay Recycling Challenge, sponsored by Ardagh Group, is a national program administered by a partnership of the College and University Recycling Coalition (CURC), RecycleManiaKeep America Beautiful (KAB) and the U.S. Environmental Agency's WasteWise.

During the GameDay Recycling Challenge, participating colleges and universities were ranked based on the quantity of recyclables, food organics and other materials diverted from the landfill at college football stadiums and tailgating areas during the 2015 season.

Thousands of fans from 99 schools across the U.S. scored points for their campuses and the environment by recycling or composting nearly 2.5 million pounds of game day waste. Participating schools recycled 2.1 million pounds of bottles, cans, paper, cardboard and other materials, in addition to composting 457,000 pounds of food organics.

The national winners of the 2015 GameDay Recycling Challenge were:

  • Diversion Rate (Recycling/organics recovery as a percentage of total trash) -- Ohio University (95.71%)
  • Total Recycling -- Louisiana State University (86,400 lbs.)

"With new interests in becoming zero waste stadiums (achieving a 90% diversion rate)," said Stacy Wheeler, President of RecycleMania, Inc., "we are seeing more GameDay Recycling Challenge schools develop recycling programs in their skyboxes and stadium VIP rooms where mostly beer and wine are served in glass containers."

Glass represented an impressive 29 percent (605,500 lbs.) of the total recyclables collected in the stadiums and tailgating areas. In the tailgating areas, schools consistently reported glass bottles as being the top recyclable material collected by weight, accounting for up to 65 percent of the collected materials on some campuses.

"With the astounding amount of packaging materials and organics diverted from landfills during the GameDay Recycling Challenge, it's evident how important recycling is on today's college campuses," said Alex Robertson, Chief Commercial Officer for Ardagh Group's North American Glass division. "As glass continues to be a dominant packaging choice for tailgating, Ardagh Group is proud to support this competition, raising awareness about the importance of recycling and actively engaging colleges and universities in saving this valuable resource from the landfills."

As a manufacturer of 100 percent endlessly recyclable glass containers, Ardagh Group is committed to being an environmentally conscious organization. In 2015, Ardagh Group's use of recycled containers laid end-to-end would circle the Earth 15 times, or enough to reach the moon and return halfway.

The complete list of national and conference winners is available at

Notes to the Editor

Ardagh Group is a global leader in glass & metal packaging solutions and a key supplier to most of the world's leading food, beverage and consumer care brands. Operating 89 manufacturing facilities across 21 countries, Ardagh employs almost 19,000 people and has global sales of approximately $6.2 billion (Eur 4.7 billion).

About the College & University Recycling Coalition

The College and University Recycling Coalition (CURC) is a membership-based nonprofit organization whose mission is to advance recycling and sustainable materials management at colleges and universities. CURC represents a vibrant community of recycling professionals in higher education on over 800 college campuses across the United States. CURC members connect with each other through an active email listserv and at gatherings in conjunction with state and national conferences. CURC provides support to collegiate recycling programs through technical assistance, education, and training, including a webinar series, annual workshops, and the development of best-practices manuals and toolkits. For more information, visit

About Environmental Protection Agency's Sustainable Materials Management Program

"Rethink. Think Beyond Waste" doesn't just mean making good decisions about the end of a product's life cycle (recycling, composting, energy recovery, and landfilling). It refers to sustainable materials management (SMM) -- the use and reuse of materials in the most productive and sustainable way across their entire life cycle. Sustainable materials management conserves resources, reduces waste, and minimizes the environmental impacts of the materials we use. Learn more about SMM and what EPA is doing at

About Keep America Beautiful

At Keep America Beautiful, we want to ensure that beauty is our lasting signature. A leading national nonprofit, Keep America Beautiful inspires and educates people to take action every day to improve and beautify their community environment. We envision a country where every community is a clean, green, and beautiful place to live. Established in 1953, Keep America Beautiful provides the expertise, programs and resources to help people end littering in America, increase recycling in America, and beautify America's communities. The organization is driven by the work and passion of more than 600 community-based Keep America Beautiful affiliates, millions of volunteers, and the support of corporate partners, municipalities, elected officials, and individuals. To learn how you can donate or take action, visit Follow us on Twitter and Instagram, like us on Facebook, or view us on YouTube.

About RecycleMania

RecycleMania launched in 2001 as a friendly challenge between Ohio University and Miami University to increase recycling on their campuses. The contest has expanded from two schools in 2001 to nearly 400 colleges and universities in 2015 spanning 49 states, the District of Columbia, and Canada. Over an eight-week period, campuses compete to see which institution can recycle the most and waste the least. The RecycleMania program is governed by a non-profit 501c (3) organization called RecycleMania, Inc. made up of a board of directors who are recycling and sustainability managers from participating universities. For complete details, visit

Ardagh Group is a global leader in glass & metal packaging solutions and a key supplier to most of the world's leading food, beverage and consumer care brands. Operating 89 manufacturing facilities across 21 countries, Ardagh employs almost 19,000 people and has global sales of approximately $6.2 billion (Eur 4.7 billion).

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