March 14, 2005 08:30 ET

Gameloft Wins Wireless Excellence Award in Entertainment; Prince of Persia Warrior Within Given Top Award During CTIA Wireless Show




MARCH 14, 2005 - 08:30 ET

Gameloft Wins Wireless Excellence Award in
Entertainment; Prince of Persia Warrior Within Given
Top Award During CTIA Wireless Show

NEW YORK--(CCNMatthews - Mar 14, 2005) -

Gameloft, a leading international developer and publisher of games for
mobile phones, won the Wireless Excellence Entertainment category Award
of the Wireless Innovation Contest 2005 (WIC 05) for its popular action
title, Prince of Persia Warrior Within™. Announced today at the CTIA
Wireless Show, the game was selected as best all around in the
entertainment category for wireless technology.

WIC 05 recognizes deployed wireless solutions in North America that
demonstrate innovation and contribute to the wireless community. Hosted
by the Wireless Innovation Network Society of British Columbia (WINBC),
Wireless Excellence Awards were given out in four categories:
entertainment, public sector, community or enterprise. Prince of Persia
Warrior Within™ received top honors in the entertainment category by
a panel of industry judges and was voted as the best entertainment
solution for mobile handsets.

"We are pleased that Prince of Persia Warrior Within™ continues to
get recognized," said Julien Fournials, Gameloft's Vice President of
Production. "Gameloft is committed to developing innovative games that
fulfill consumers' need for exciting gameplay, graphics and design. The
WIC 05 award encourages us to keep producing award winning games."

"We set out to find companies that prove wireless adoption is taking
place today," says Caroline Lewko, President of WINBC. "This year's
winners are changing people's lives and make an impact on the
communities they are in. Wireless technologies are making an impact."

Prince of Persia Warrior Within™ is one of Gameloft's most popular
titles. Consistently ranked as one of the top downloaded titles, the
game has won several awards.

About Gameloft

Gameloft is a leading international publisher and developer of video
games for mobile phones. Established in 1999, it has emerged as one of
the top innovators in its field. The company creates games for mobile
handsets equipped with Java, Brew or Symbian technology. The total
number of mobile handsets with this technology is anticipated to exceed
one billion units in 2007.

Partnership agreements with leading licensors and sports personalities
such as Ubisoft Entertainment, Universal Pictures, Paramount Studios,
Dreamworks, Vans, Vijay Singh and Geoff Rowley allow Gameloft to form
strong relationships with international brands. In addition to the
partnerships, Gameloft owns and operates titles such as Block Breaker
Deluxe, Asphalt: Urban GT and Siberian Strike.

Through agreements with major telephone wireless carriers, handset
manufacturers, specialized distributors and its online shop, Gameloft
has a distribution network in over 65 countries.

Gameloft has worldwide offices in New York, San Francisco, Montreal,
Paris, London, Dusseldorf, Milan, Barcelona, Beijing, Tokyo and Hong
Kong. Gameloft is listed on EURONEXT PARIS (Euroclear - 7960, Bloomberg
GFT FP, Reuters GFT.PA).

For more information visit


WINBC (Wireless Innovation Network Society of BC) is the producer of WIC
05 and the focal point for wireless in BC. British Columbia has a
history of wireless expertise and innovation, and has a critical mass of
150 wireless companies in all areas of the wireless technology value
chain including Sierra Wireless, Nokia and others. WINBC is also the
host of the Wireless Innovation Contest. To find your wireless partner
go to:


Contact Information

    Sanette Chao, 212-994-2595