SOURCE: gamerDNA Media

May 10, 2011 09:15 ET

gamerDNA Media and PLAYXPERT Bring Next-Gen Community Technology to gamerDNA.com

Leading In-Game Community Toolset Provider to Power Tech Backbone for Dedicated Gamer Haven

NEW YORK, NY--(Marketwire - May 10, 2011) - gamerDNA Media, the digital advertising firm that gives advertisers a targeted, creative gateway to some of the most buzz-creating influencers on the web, today announced that it has entered a strategic technology partnership with PLAYXPERT, provider of the premier in-game widget, communication and multi-media platform. As a result of the agreement, PLAYXPERT will leverage its gaming expertise and versatile technology to further develop gamerDNA.com and support the site's growing gamer community.

PLAYXPERT's unique in-game overlay technology gives gamers around the world access to chat, match-making, entertainment and a range of community-focused applications without the need to navigate out of their favorite game or impact frame rates. The company's seasoned team of technologists and developers have created an open, extensible widget architecture that allows anyone to develop, configure and customize PLAYXPERT's client to fit their gaming desires. Through its partnership with gamerDNA Media, the company will apply this technology and further enhance gamerDNA.com to bring its audience the most robust tools available for connecting and interacting with other like-minded gamers.

"Launched in 2008, gamerDNA.com was developed with such forethought that it remains one of the few social applications to enable console and PC gamers to share and connect," said Charles F. Manning, CEO of PLAYXPERT. "By applying our experience in community management and expanding the service to include console, PC and mobile, we are confident that gamerDNA.com will continue to drive innovation in the market. The combination of our intellectual property and expertise and gamerDNA Media's industry reach delivers an unmatched offering for gamers and advertisers alike."

In addition to its versatile technology aimed at console and PC gamers, PLAYXPERT's consulting practice, METAXPERT, has built extensive experience in developing and delivering mobile solutions to global brands and agencies. As another benefit of its partnership with gamerDNA Media, PLAYXPERT will apply this expertise in mobile to extending gamerDNA.com to reach the full spectrum of gamers -- wherever they may be.

"PLAYXPERT has been a pioneer in bringing community management capabilities to the in-game experience, creating advancements that have changed the way gamers connect with other gamers while they play," said Jay Benach, President, gamerDNA Media. "With the company's technology powering gamerDNA.com, we're confident that the site will become a vibrant, thriving haven for gamers of all stripes, while simultaneously allowing us to focus on our core mission of helping advertisers reach some of the most buzz-generating influencers on the web."

About PLAYXPERT
PLAYXPERT, LLC is the provider of next-generation community management tools for games. PLAYXPERT licenses its technology platform to publishers, studios, and communities allowing them to cater to the needs of gamers by giving them an always-on, skinnable technology platform that can be bundled or integrated directly with their games. Partners include industry innovators like Razer, Destructoid, GuildLaunch, and GamersGate. For more information, please visit www.playxpert.com.

About gamerDNA Media
gamerDNA Media gives advertisers a targeted, creative gateway to some of the most buzz-creating influencers on the web. The digital advertising firm represents the top gaming sites, delivering views and visibility to the largest reach of a key demographic of grassroots trendsetters: true gamers, typically males, ages 18-30. gamerDNA Media is a go-to partner to seed new products among early adopters and build new revenue opportunities for established brands. The company specializes in helping establish "geek cred" for trend-setting brands, including White Castle, FOX, Walmart and Xbox.

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