SOURCE: Gottaplay

March 21, 2007 08:30 ET

"Gamers Unite!" on Gottaplay's New Groundbreaking Destination Website for Video Gamers

Gottaplay Interactive Launches Full-Service Site Where Gamers Can Buy, Rent, Trade and Network All in One Spot -- Becoming One of Very Few Players in the Billion Dollar Plus Trade-In Market

GIG HARBOR, WA -- (MARKET WIRE) -- March 21, 2007 -- Gottaplay Interactive, Inc. (OTCBB: GTAP) today announced the relaunch of its highly anticipated revolutionary website (www.gottaplay.com). Now, when members visit Gottaplay.com, they will be able to rent, buy, and trade videogames at one online destination. In launching the new site, Gottaplay's mantra is "Gamers Unite!," because the site also serves as a community driven network that allows its users to communicate, share and generate videogame oriented content.

"Our goal with the new Gottaplay site is to offer unprecedented opportunities for video gamers," said John P. Gorst, the CEO of Gottaplay. "We bring three key features together: we are a premier shopping and rental site for video games; we are the only targeted trading site for videogames; and, we provide a social/information network for video gamers. We expanded our services to be the one-stop site on the web for all gamers' needs."

As always, Gottaplay members will be able to rent an unlimited number of videogames. Users develop an online queue or "wish list" of the games they would like to play, and have the top games on their list sent directly to their home. When a user returns a game, the next game queued up is automatically sent to them.

"Our nine strategically located shipping centers allow us to ensure that 95% of our users will get their games within two to three days," said Gorst. "This is a real differentiator for us."

For gamers who don't wish to just rent a videogame, but own their own copy, they can purchase them directly through the site's retail section.

The new site also gives members the unique ability to trade amongst themselves in a video game "market." In order to ensure that members are swapping videogames for their true market value, games will be given a point ranking based upon newness, popularity, and member input. Those points will be redeemable for other swaps.

"This provides extraordinary opportunities for gamers," said Gorst. "We're going to be creating an actual real-time guide that will be able to price members' videogames, so our members will always know what their old games are worth on the market. Our members are integral to this process."

The social networking aspect of the site will allow users to interact directly to share gaming experiences as well as meet and communicate with gamers from all over the world. The site will allow members to develop and customize profile pages to find other gamers with similar interests, as well as post game reviews and share tips, hints, and cheat codes.

According to the Entertainment Software Association, US computer and video game software sales was a $7.4 billion dollar business in 2006 at a six percent growth rate. The trade in market is also huge, with more than $1 billion per year in used game sales in the United States alone.

The Entertainment Software Association reports that sixty-nine percent of American heads of households play computer video games. "We expect a growing number of families to join our site as well as single players. With this launch we are upending the status quo," says Gorst. "We have created a venue for gamers powered by gamers, where anything is possible."

About Gottaplay Interactive, Inc.

Gottaplay Interactive (OTCBB: GTAP) is a publicly traded leading online gaming rental company. It features free home delivery and unlimited access to an extensive gaming library for a flat monthly fee. No due dates, No late fees -- it is simple, economical and convenient. Game titles are delivered via mail from multiple distribution centers established throughout the continental U.S. For more information, please visit Gottaplay at www.gottaplay.com.

Forward-Looking Statements

Such forward-looking statements are subject to a number of risks, assumptions and uncertainties that could cause the Company's actual results to differ materially from those projected in such forward-looking statements. These risks, assumptions and uncertainties include: the ability to complete systems within currently estimated time frames and budgets; the ability to compete effectively in a rapidly evolving and price competitive marketplace; changes in the nature of telecommunications regulation in the United States and other countries; changes in business strategy; the successful integration of newly acquired businesses; the impact of technological change; and other risks referenced from time to time in the Company's filings with the Securities and Exchange Commission.

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