SOURCE: GMS

January 25, 2007 09:30 ET

Gamers Worldwide Decide Best Video Game Mods of 2006

Mod DB to Announce Winners of the 5th Annual Mod of the Year Awards on January 25, 2007

MELBOURNE, AUSTRALIA and NEW YORK, NY -- (MARKET WIRE) -- January 25, 2007 -- Myspace, YouTube, Facebook, blogs, podcasts and mash ups are all shining examples of the consumer as content creator. This formula has afforded these communities and platforms unprecedented growth. In short, all have embraced consumers and placed them at the top of the entertainment food chain. The game industry has been experiencing the very same trend through the modification of video game content by amateur developers. The resulting products are known to gamers as mods.

On January 25, 2007, the Mod DB (http://awards.moddb.com) will unveil the winners of the 5th Annual Mod of the Year Awards. The program began on November 15, 2006 and will conclude on January 31, 2007. "Visitors have enjoyed a greatly enhanced program this year with even more free downloads, interactive features, video showcases, prizes, visionary sponsors and a winning formula that remains constant... the outcome will be decided by the gamers through online voting," stated Kevin Carney, CEO, Game Marketing Solutions, which manages the promotional efforts for the awards program. (http://www.e-gms.com).

In an interview, Mod DB founder Scott Reismanis elaborated on the site's importance to the gaming industry by stating, "The Mod DB provides a forum for amateur developers to express themselves, connect with others that share their passion and create game mods that offer new characters, challenges, landscapes and totally new experiences for gamers worldwide to download and play for free. The aim of the game mod teams is to enhance and extend the enjoyment of successful game titles with Mod DB distributing the resulting mods and the Mod of the Year Awards recognizing the best mods as selected by gamers."

This year major international organizations and companies including: US Navy, Alienware™, KIPA (Korean IT Industry Promotion Agency), The Art Institute Online and Gearbox Software™ recognized the incredible potential of this movement and sponsored the 5th Annual Mod of the Year Awards. The success of the awards program validates the growing trend of consumer generated content in the video game industry and has finally brought game mods into the mainstream spotlight.

Please visit http://awards.moddb.com on January 25, 2007 for the unveiling of the 5Th Annual Mod of the Year Awards winners

ABOUT MODS

A game modification (mod) is a variation of a game or in-game elements. Mods can add new content to the underlying game (partial conversions) or offer an entirely new game (total conversions). Mods serve as an opportunity for developers to creatively express themselves and share their efforts with gamers. Mod DB allows us all to play something different.

ABOUT THE "MOD OF THE YEAR AWARDS"

The Mod of the Year Awards (http://awards.moddb.com) on Mod DB is the definitive event in the game industry that showcases the best mods in the world and recognizes the mod teams behind them. The awards will once again pay tribute to the creativity, dedication, and hard work independent developers put into creating unique gaming experiences through video and interactive features, free downloads and consumer voting.

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