SOURCE: Future US

Future US

January 18, 2011 09:00 ET

GamesRadar Mobilizes Gaming Cheats and Guides

GamesRadar Video Game Cheats, Guides and Walkthroughs iPhone/iPod Touch Application Enhances the Gaming Experience Wherever Gamers Play

SAN FRANCISCO, CA--(Marketwire - January 18, 2011) -  GamesRadar.com, one of the largest and most popular video game enthusiast sites, proudly announces the release of GamesRadar Video Game Cheats, Guides and Walkthroughs, an iPhone/iPod touch application that places GamesRadar's massive content library directly in the hands of gamers, regardless of where they play their games. The application allows users to search for their favorite games and find the answers they need while they play.

The gaming audience's massive consumption of mobile media provided the inspiration to create GamesRadar Cheats and Guides. According to Eric Bratcher, GamesRadar Editor-In-Chief and avid gamer, "We created this app because we wanted it for ourselves. If I'm immersed in a game, whether I'm on the couch or at a friend's house, the last thing I want to do is stop playing and look a hint up on my computer. With the GamesRadar Cheats and Guides app, I just pull out my iPhone, fire up the app, and get the hints I need in seconds."

For more than five years, GamesRadar editors have worked together with millions of passionate readers to develop the comprehensive strategy guides, mission-by-mission breakdowns, screenshots, walkthroughs and cheats featured in GamesRadar Cheats and Guides. The app contains nearly 60,000 different cheats, guides and FAQs for more than 8,600 unique games, ranging from PlayStation-era classics to new releases such as Call of Duty: Black Ops and Assassin's Creed: Brotherhood. GamesRadar Cheats and Guides delivers all of this content to the iPhone/iPod touch for free, blowing away similar, paid apps that only have a small fraction of GamesRadar's content offering.

Kelley Corten, Vice President of Games Media at Future US states, "We take great pride in working with our audience to provide top-notch gaming content and a unique editorial experience. This app provides a much needed service to our devoted gamers and delivers on our goal to expand our presence, engaging our fans everywhere they consume media."

GamesRadar Cheats and Guides is easy to use, giving users the ability to browse top games or search by title through the cheats, guides and FAQ database. Gamers are also encouraged to save the cheats and guides they use the most to a favorites list, reducing any downtime while playing. Users are rewarded with one of five unique badges for frequent use of the application, allowing them to view their ranking according to the number of times a user opens the app, views a cheat, or adds a cheat to their favorites.

"This is a very robust app," says John Padua, Future US GamesRadar Cheats and Guides Application Project Lead. "After a tremendous effort from our development partners and internal technical team, we are really happy see the app go live. We're not finished either. The plan is to immediately follow up with an iPad version and leverage user feedback to make constant improvements on both platforms."

The GamesRadar Cheats and Guides application is now available for download at the iTunes App Store at: http://itunes.apple.com/us/app/gamesradar-video-game-cheats/id410739414?mt=8. Gamers can look for an iPad GamesRadar Cheats and Guides application, which is slated to release early this year.

About Future
Future plc is an international special-interest media group, listed on the London Stock Exchange (LSE: FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events. We hold market-leading positions in games, film, music, technology, cycling, automotive and crafts. Our biggest-selling magazines include T3, Total Film, Classic Rock, Guitar World and Official Xbox Magazine. Our websites include www.gamesradar.com, www.bikeradar.com, and www.techradar.com. Future sells more than 3 million magazines each month; we attract more than 20 million unique visitors to our websites; and we host 27 annual live events. In addition, Future exports or syndicates publications to 90 countries, making us the UK's number one exporter and licensor of monthly magazines.

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