September 29, 2011 09:00 ET

GameStop, Coca-Cola and SCVNGR Build Biggest Real-Life Gameboard Ever

Shoppers Become Players in a Nationwide, Yearlong SCVNGR Game With Cool Rewards From Coca-Cola and GameStop

ATLANTA, GA--(Marketwire - Sep 29, 2011) - When you and your friends hit up the nearest GameStop, you're stepping inside one of the coolest real-life gameboards out there. You're the player. Your smartphone is your weapon of choice. And you can score some seriously sweet rewards from GameStop and Coca-Cola just for playing SCVNGR in store! #Epic win!

Beginning now, people who visit their local GameStop can start playing the Coca-Cola "Happiness in Numbers" challenges on SCVNGR, "the game layer on top of the world." At more than 4,400 GameStop stores throughout the U.S., gamers can use the SCVNGR app on their smartphones to participate in the biggest real-life location-based game ever, unlock instant rewards and even score ultra-exclusive game status -- all while having a blast with friends.

"GameStop is all about gaming, regardless of how and where you play," said Mike Hogan, Senior Vice President of Marketing, GameStop. "That's why we're building the biggest real-life game in history with partners like Coca-Cola. With this completely new form of location-based engagement, gamers control the action as they play and build their own challenges on SCVNGR."

Stuart Kronauge, Vice President, Coca-Cola Trademark Brands, Coca-Cola North America added, "We're game to keep the 'Happiness in Numbers' fun rolling from summer into fall by joining forces with GameStop and their tremendous lineup of game releases. Teens have been unlocking happiness all summer long at their favorite concert venues and malls, and now they can grab refreshing Coca-Cola rewards while they're shopping at GameStop and hanging out with friends."

To experience the fun of Coca-Cola "Happiness in Numbers" at GameStop, download the free SCVNGR app for iPhone or Android. Game players can complete challenges at any GameStop location in the U.S. to earn points towards rewards, such as GameStop® PowerUp™ rewards points and Live Nation concert cash. Participants can even enter a sweepstakes for a chance to win an Ultimate Gamer Prize Pack worth $3,500.

"GameStop and Coca-Cola are building the largest-ever game on SCVNGR, allowing millions of gamers to play with both brands together," said Chris Mahl, SVP and Chief Brand Alchemist, SCVNGR. "SCVNGR is introducing a new model of brand interaction called 'Place, Play, Reward,' where brands can build on each other's game layers to create a whole new way to reward, surprise and delight their loyal fans."

Download the free SCVNGR app for iPhone, iPod Touch or Android today! For more information on challenges and locations visit:

About GameStop Corp.
GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is the world's largest multichannel video game retailer. GameStop's retail network and family of brands include 6,582 company-operated stores in 17 countries worldwide and online at The network also includes:, a leading browser-based game site; Game Informer® magazine, the leading multi-platform video game publication; Spawn Labs, a streaming technology company; and a digital PC game distribution platform available at

General information on GameStop Corp. can be obtained at the company's corporate website. Follow GameStop on Twitter @ and find GameStop on Facebook @

About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, the Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at

SCVNGR is a game. Playing is simple: Go places. Have fun and share with your friends. Check-in, snap pics, do the social check-in or try a challenge! Everywhere you go, you'll earn points and start unlocking real-world rewards at over 12,000 locations. Start playing SCVNGR by downloading our free iPhone & Android app. And while you're at it, check out LevelUp, a new way to pay with your phone and save from the makers of SCVNGR. For merchants, it's a super simple way to use game dynamics to keep loyal customers coming back again and again. SCVNGR is funded by Google Ventures, Highland Capital Partners and Balderton Capital.

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