SOURCE: Webtrends


August 12, 2009 09:00 ET

GameStreamer Selects Webtrends to Deliver Enterprise Customer Intelligence and Analytics

Industry Leading Analytics Solution Enhances Overall Customer Experience

PORTLAND, OR--(Marketwire - August 12, 2009) - Webtrends, an enterprise customer intelligence company, today announced that GameStreamer Inc., a leading provider of white labeled game store solutions, has selected Webtrends to provide a more intuitive site experience for customers and better tools to help partner game stores maximize their sales, marketing and customer service efforts. GameStreamer will be specifically utilizing Webtrends Analytics 9 from the Company's core analytics offerings.

"We were searching for the right analytics solution that could handle support for our Fortune 1,000 clients, and at the same time made us feel comfortable there would never be any lost data," said Timothy Roberts, GameStreamer CEO. "We found all of this in Webtrends, and are excited to align with what we feel is the leading enterprise class customer intelligence and analytics solution. Webtrends has the most elegant and scalable solution for our white label partner game stores."

With Webtrends Analytics 9, GameStreamer and their valued partners now have the ability to measure comprehensive data that provides detailed insight regarding online visitor activity so they can more easily optimize all of their content and marketing campaigns for online business success. GameStreamer's requirements include the need to track very in depth analytics on users to determine what type of games they looked at, what made them spend time on the site and ultimately what made them make a decision to purchase a game. GameStreamer's game digital distribution platform, which they offer as a white labeled solution, comes with analytics built in, and having this aspect of their offering powered by Webtrends is a key differentiator for them in terms of providing the best possible solution to their partners.

"We can now provide our customers and partners with the ability to view all of their critical online business data pertaining to their stores through an easy to use administration extranet," said Roberts. "And Webtrends is the only solution which has the robust capabilities to meet this need."

"The decision by GameStreamer to choose Webtrends as its analytics provider over all other available solutions, is testimony to the fact that customers are tired of mass market solutions that are overly focused on colorful reporting, but don't actually provide any real business value," said Jascha Kaykas-Wolff, Webtrends vice president of marketing. "The advanced visualization of Webtrends Analytics 9.0 brings data to life. This, combined with the only API's that allow access of data both in and out of our system provides unprecedented flexibility and data portability. Our customers want us to help them achieve better business results and we are the experts at doing just that."

With the industry's most open analytics platform, Webtrends has the range to support all of GameStreamer's marketing needs, as well as the expertise and power to support all of GameStreamer's customers and partners.

For more information on how companies like GameStreamer use Webtrends, please visit the Solutions page.

About GameStreamer, Inc.

GameStreamer is a leading innovator in digital distribution and streaming solutions for games and operates a massive B2B network with major clients across the globe. GameStreamer is headquartered in Tampa, Florida with presence in major cities including San Francisco, Los Angeles, New York, London, Paris and Moscow. GameStreamer is devoted to growing the gaming industry by verticalizing content to reach new niche markets and delivering targeted content to users using the latest in collaborative filtering techniques and social discovery.

GameStreamer has built the first truly Enterprise-Class Game Digital Distribution Network that is offered as a White Label Turnkey Managed Solution. GameStreamer provides custom game store solutions that target various demographics. GameStreamer is working with a wide variety of clients to generate new revenue streams, improve stickiness and grow a community for their websites and brands.

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About Webtrends Inc.

Webtrends is a customer intelligence company that turns online and offline data into understanding. Webtrends delivers the industry's most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences. You can learn more about Webtrends products and services at or call 1.877.932.8736.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

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