SOURCE: BLADE Network Technologies

May 12, 2008 08:30 ET Relies on BLADE Network Technologies' 10 Gigabit Ethernet Switches to Speed Delivery of Massive Amounts of Video Traffic

The Original "YouTube for Video Gamers" Web 2.0 Social Game-Play Video Website Uses IBM BladeCenter Equipped With BLADE's Embedded Switches to Satisfy Gamers' Insatiable Demand for Video Content and Social Networking

SANTA CLARA, CA--(Marketwire - May 12, 2008) - BLADE Network Technologies, Inc., the industry leader in network virtualization for servers and storage, announced that, formerly, is operating its new Web 2.0 user-submitted game-play video community using IBM BladeCenter equipped with BLADE's 10 Gigabit Ethernet switches. On, the fastest-growing game-play video sharing website, users can upload their own game-play videos and share them with other gamers around the world. Using a large set of Web 2.0 features, they share, promote, communicate and network around their videos.

"Hosting quality videos can be difficult and very stressful on our underlying network infrastructure, but BLADE 10 Gigabit Ethernet switches ensure we'll have ample bandwidth for our 'bloaty' video content," said 20-year-old Jason Bradicich, Founder and CCO of "When someone is staring at their screen, a matter of seconds makes a huge difference in their experience of That's where BLADE's switches ensure that we can get top performance from IBM BladeCenter and our custom LAMP -- Linux, Apache, MySQL, PHP -- open source software environment. Building a video hosting site completely from scratch is not for the faint of heart, but we have a great team of developers and BLADE's service has been superior, which is vital because any problems are magnified by the fact that's technology is so cutting edge." runs 24 hours a day, continuously posting large numbers of videos -- with traffic traversing the BLADE 10 Gigabit Ethernet network infrastructure. Since its inception in 2007, has grown dramatically, with huge numbers of gamers viewing, conversing on, and exchanging gaming videos. is featured on Diggnation, the top video podcast about, the world's largest social news network, and sponsors podcasts over Revision3, the revolutionary new Internet TV network, hosted by Web 2.0 pundits Kevin Rose and Alex Albrecht.

" member signups are growing like crazy," said Bradicich. "As we keep pace with so much video-sharing bandwidth, database access, and storage traffic, BLADE's service has been simply amazing. We absolutely rely on our blade network infrastructure, and it has been working great."

For, IBM BladeCenter H equipped with embedded BLADE network switches has been ideal for their customized site, which is hosted by's small internal IT group at a co-location site near Research Triangle Park in North Carolina. Caching servers located near major urban centers ensure rapid content delivery. This distributed architecture places heavy demands on the core network infrastructure, which must operate at peak efficiency -- with maximum bandwidth available at all times and under all traffic and load conditions. And because must pay for rack space, where conventional 1U rackmount servers and switches take up a lot of room, many blades fit in a tight place.

Flexibility is another key to's explosive growth. Bradicich explained that the custom LAMP environment, built from the ground up by, combined with the straightforward hardware management and scalability of IBM BladeCenter, speeds up the deployment of new site features.

"Making the right decisions upfront with the blade server and networking hardware is very important, because making changes later on the down the road can really hurt," said Bradicich. "The efficiency and speed of BLADE's switches definitely helps because, in the Internet world, the demographic we serve wants content very fast, so we need to receive, process, post and serve video files as rapidly as possible. As a startup, we must spend money carefully, but our investment in IBM BladeCenter and BLADE networking has prepared us to grow faster -- just throw in another blade and bam it's done -- we can make keep up with our users' Internet technology."

About GameVee

GameVee is the fastest growing game-play video sharing website. Founded in 2007 by 20-year-old Jason Bradicich, GameVee now leads the industry in Web 2.0 features, such as Highlight. These empower users to share, promote, communicate, and network around their game-play videos. Gamers can view glitches, how-tos, reviews, secrets and more, for today's leading video games and game platforms.

About BLADE Network Technologies

BLADE Network Technologies is the leading supplier of Gigabit and 10G Ethernet network infrastructure solutions that reside in blade servers and "scale-out" server and storage racks. BLADE's new "virtual, cooler and easier" top-of-rack switches demonstrate the promise of "Rackonomics" -- BLADE's revolutionary approach for scaling out data center networks to drive down total cost of ownership. The company's customers include half of the Fortune 500 across 26 industry segments, and an installed base of over 170,000 network switches representing more than 4 million switch ports. For more information, visit

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    Tim Shaughnessy
    BLADE Network Technologies
    (408) 850-8963
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    Zee Zaballlos
    ZNA Communications
    (831) 425-1581 x201
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