SOURCE: GameZnFlix, Inc.

January 09, 2007 08:52 ET

GameZnFlix Selects Moroch for Brand Repositioning Duties

Agency to Develop Positioning for GameZnFlix's Growth in Online Market

FRANKLIN, KY -- (MARKET WIRE) -- January 9, 2007 -- GameZnFlix, Inc. (OTCBB: GZFX), an online provider of video games and DVD movies for rent or purchase, announced today that Moroch Partners has been selected to develop and implement a strategy positioning the company's brand and for increasing online market growth.

The agency will execute a two-phase project throughout 2007. Phase One is a 16-week foundational project designed to reposition GameZnFlix in the online games and movies market which includes a comprehensive strategic development plan, gaining consumer insights and understandings, developing brand identity, creative assessment, messaging, positioning and development, conducting qualitative focus groups and designing a comprehensive media plan and targeted event marketing plan.

Phase Two will be an execution based on the findings from Phase One and includes an annual strategic marketing plan, competitive analysis and executing creative focused on brand identity and positioning.

"We are excited for Moroch to begin the research phase of this project," said John Fleming, GameZnFlix CEO. "Once the information is collected, we'll have a better understanding of how to approach our customers and propel GameZnFlix into the online entertainment community."

"Moroch is proud to be conducting the initial research and positioning for GameZnFlix," said Tad Perryman, account director for Moroch. "GameZnFlix is on the leading edge of online entertainment, and we are proud to work in conjunction with their team to develop a plan that will drive membership and brand awareness to achieve GameZnFlix's company goals."

About GameZnFlix, Inc.

GameZnFlix is an online video game and DVD movie rental service with more than 50,000 titles in stock. With memberships starting at $8.99 per month, subscribers can rent video game discs for the most popular video gaming platforms and DVDs with no postage, no due dates and no late fees. Members may also purchase video games and DVD movies at exclusive discounts at www.gameznflix.com.

Notice: Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Technical complications that may arise could prevent the prompt implementation of any strategically significant plan(s) outlined above. The company cautions that these forward-looking statements are further qualified by other factors including, but not limited to those set forth in the company's Form 10-KSB filing and other filings with the United States Securities and Exchange Commission (available at http://www.sec.gov/). The company undertakes no obligation to publicly update or revise any statements in this release, whether as a result of new information, future events or otherwise.

Contact Information

  • Contacts:

    Investor Relations
    GameZnFlix, Inc.
    Tel: 888-542-6817 Ext 2
    Email: invrel@gameznflix.com

    Emily Voigt
    Moroch Partners
    Tel: 918.269.7768 (cell)
    Tel: 214.252.1738 (office)
    evoigt@moroch.com