SOURCE: Gaming Standards Association (GSA)
LAS VEGAS, NV--(Marketwire - Jul 25, 2012) - The Gaming Standards Association, the world's leading standards-setting organization for the gaming industry, is pleased to announce that one of its operator members has capitalized on the freedom built into GSA's Game To System (G2S) standard to create a new application for the casino's unique use.
Loto-Québec's Casino de Charlevoix in La Malbaie, Québec, Canada, created a new progressive gaming application called Volcan using existing gaming technology powered by GSA's G2S standard. The application is the first-ever tool created by an operator using G2S and is a landmark achievement in gaming standards history.
"Casino de Charlevoix wanted to create a promotion with advanced multi-media presentations that would immediately and dynamically communicate directly to customers throughout the casino on large display monitors. They needed information from existing slot machines to make the promotion work, so we helped them tap into the existing G2S port on the game, created a simple engine application that connected to their new promotion application, and in less than 90 days, their goal was realized," said Russ Ristine, President of Radical Blue Gaming.
The G2S-powered application empowers Casino de Charlevoix to communicate a wide range of messages directly to customers -- from jackpots to available seating -- all designed to generate excitement and drive traffic.
"This is incredibly exciting. We have been telling operators that G2S and GSA standards will directly benefit them, and now here is a concrete example of G2S' flexibility at work," said Peter DeRaedt, GSA President.
"The beauty of G2S is that it's like a dictionary. Operators can use their creativity and say, 'We want to do something completely new,' and then we go to the dictionary, find the right words to make it happen, and just like that, they are running a successful promotion," said Ristine.
Casino de Charlevoix reported instant success with the new application. "The launch was great. Everyone was amazed, and the machines were busy all weekend long the very first weekend we launched the promotion," said Nathalie Rajotte, Ingenio's Director General.
"What Casino de Charlevoix and Loto-Québec have clearly demonstrated is that GSA's standards give operators the freedom to dream. A new day in gaming has arrived," DeRaedt said.
For information about GSA, its standards and the freedom they can give your creativity, contact GSA at (510) 492-4060 or visit www.gamingstandards.com.
About the Gaming Standards Association (GSA): The Gaming Standards Association (GSA) is an international trade association that creates benefits for gaming manufacturers, suppliers, operators, and regulators. We facilitate the identification, definition, development, promotion, and implementation of open standards to enable innovation, education, and communication for the benefit of the entire industry. Established in 1998, GSA's members represent a wide cross section of the global gaming industry.
GSA's Game to System (G2S) Protocol has been named "Best Productivity-Enhancement Technology" by Global Gaming Business Magazine; one of Casino Journal magazine's "Top 3 Most Innovative Products"; and one of Casino Enterprise Management's "Top 10 Slot Floor Technologies."
Platinum members include Alberta Gaming & Liquor Commission; Aristocrat Technologies Inc.; Bally Technologies, Inc. (BYI); International Game Technology (IGT); Konami Gaming Inc.; Ontario Lottery and Gaming Corporation; SPIELO (an affiliate of GTECH LTO.MI), and WMS Gaming Inc. (WMS).
Other members include: AGRIC; Ainsworth Game Technology Ltd.; Arrow Gaming; Aruze Gaming America, Inc.; Atlantic Lottery Corporation; Austrian Gaming Industries; BMM Compliance; British Columbia Lottery Corporation (BCLC); British Group; Caesars Entertainment (CZR); Casinos Austria; Casino Technology; Codere, S.A. (CDR.MC); ComTrade; Crane Payment Solutions; European Casino Association; Fortunet, Inc. (FTNT); FutureLogic; Gaming Laboratories International (GLI); Gaming Technology Association; Gauselman GmbH; Grand Vision Gaming; Intralot S.A. (INLr.AT); Isle of Capri Casinos (ISLE); JCM Global; Loto-Québec; Macao Polytechnic Institute; Manitoba Lotteries Corporation; MEI; Mohegan Sun; MotorCity Casino Hotel; Multimedia Games (MGAM); Multi-State Lottery Association; Nanoptix, Inc.; NRT Technology Corporation; Oregon Lottery; Penn National Gaming (PENN); Radical Blue Gaming; Random Consulting; Scientific Games(SGMS); Seminole Tribe of Florida; Shuffle Master, Inc. (SHFL); Station Casinos; Techlink Entertainment International Ltd.; Tipping Point Gaming; Transact Technologies (TACT); UNLV International Gaming Institute; Video Gaming Technologies, Inc.; Western Canada Lottery Corporation.
For more information, visit www.gamingstandards.com and join GSA on Facebook, LinkedIn, and Twitter.