Parlay Entertainment Inc.

Parlay Entertainment Inc.

June 12, 2008 00:01 ET

Gaming VC Targets Spain with Bingo Powered by Parlay Entertainment

Launch campaign coincides with Euro2008, offering Spanish women an alternative to football.

LONDON, UNITED KINGDOM--(Marketwire - June 12, 2008) - Parlay Entertainment Inc. (TSX VENTURE:PEI), the world's leading supplier of Internet and TV bingo software solutions, is pleased to be the technology provider behind the recent Spanish launch of, an online bingo site owned and operated by Gaming VC plc (AIM:GVC).

The Winzingo brand will expressly target the burgeoning bingo market in Spain with a focus on the female audience. The site will establish the brand in Spain using innovate campaign-based marketing.

The launch campaign has been timed to coincide with Euro2008, offering Spanish women their own entertainment in June whilst their partners are consumed by football fever.

Kenneth Alexander, CEO from Gaming VC, said: "Parlay Entertainment's bingo software made it easy for Gaming VC to successfully develop and launch a localised version of bingo, complete with Spanish interface, a Spanish caller and game-play in Euros."

Steve Cook, European Managing Director for Parlay Entertainment, said: " is an example of online bingo sites seeking out new niches and new opportunities outside the core UK market. Parlay is thrilled to have helped Gaming VC launch the Winzingo brand in Spain, and we're quite confident of its success."

The brand is supported by fully localised peninsula Spanish chat managers, customer service and Spanish e-commerce solutions. also has its own fully localised affiliate programme,

Parlay Entertainment will be sponsoring and participating in the forthcoming Online Bingo Summit to be held at the Royal Kensington Gardens Hotel in London on June 17 and 18 where they will be showing their latest generation software, Parlay 5.

About Parlay Entertainment

Parlay Entertainment Inc. is the world's leading developer and dominant licensor of Internet bingo solutions. As the inventor and holder of Internet bingo patents(1), Parlay was the first company in the world to develop and deploy a commercial Internet bingo product. Parlay Bingo is available in both 75-number and 90-number versions and is complemented by a full suite of lottery and casino games. Our multi-player, multi-platform technology is used to power more online bingo sites than any other software provider in the world. Some of the world's best-known brands use Parlay Bingo solutions, including Virgin, Yahoo!, Paddy Power, Bet24, NetPlay TV, and the St. Minver bingo network. Parlay's head offices are in Oakville, Canada with offices in Bridgetown, Barbados and Valletta, Malta.

About Gaming VC

Gaming VC is a leading European online gaming company. The Group is headquartered in Luxemburg and is licensed in Malta, Italy and the Netherlands Antilles. Gaming VC's management team has a wealth of experience in the gaming industry and has a significant track record in successfully identifying and penetrating new markets. The Group is focussed on delivering an innovative product offering and is dedicated to providing sophisticated Customer Relationship Management (CRM) to ensure high levels of customer satisfaction.
Gaming VC uses Internet marketing and affiliate networks for customer acquisition and customer retention purposes.

For more information on Parlay solutions and services, please visit our website at

For more information on Gaming VC solutions and services, please visit our website at

This document may contain statements about expected future events and/or financial and operating results of Parlay Entertainment Inc. that are forward-looking. By their nature, forward-looking statements require the Company to make assumptions and are subject to inherent risks and uncertainties. There is significant risk that predictions and other forward-looking statements will not prove to be accurate. Readers are cautioned not to place undue reliance on forward-looking statements as a number of factors could cause actual future results, conditions, actions or events to differ materially from the targets, expectations, estimates or intentions expressed in the forward-looking statements.

(1)United States Patent No. 6,585,590, Canadian Patents No. 2,340,152 and 2,618,843, with other Patent applications pending in other countries.

(c) 2008 by Parlay Entertainment Inc.

The TSX Venture Exchange does not accept any responsibility for the adequacy or accuracy of this release.

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