Groupe Dynamite inc.

Groupe Dynamite inc.

September 21, 2010 08:00 ET

Garage Gets Loud With a Video-Based Interactive Contest for Teen Girls

MONTREAL, QUEBEC--(Marketwire - Sept. 21, 2010) - The Garage brand known for its teen girl buzz-worthy casual fashion launched yesterday, September 20th, 2010, a video-based contest "Get Loud", asking its customers to showcase their Garage spirit. 

Up for grabs is a VIP concert at the winner's school by none other than Marianas Trench! Teen girls in Canada and South of the border will be asked to upload their video creations at getloud@garage.ca, and the site will allow their content to be shared with friends on Facebook, Twitter and other social networks. The videos submitted will be subject to an online voting process which closes November 15th, 2010. The top 5 videos having received the most votes will be screened by a panel of Garage judges in order to crown the winner, on November 16, 2010. 

The VIP experience will be promoted on Musique Plus, Much Music and radio stations. In-store call-to-actions, social networking forums and other web based initiatives have been developed to further promote the contest. 

"Every teen girl dreams about having her favourite band perform for her and her friends – and it makes sense to connect with her through fashion, music and creativity. The Garage teen girl wants to be heard, and we're providing her with a platform and the possibility of walking away with a great experience – one that she will never forget", says Melissa Bissell, Marketing Manager for the Garage brand. 

Stay tuned, it's about to Get Loud!

About Garage

After 35 years in the fashion business, the Garage brand, operating within Groupe Dynamite's umbrella, has experienced unprecedented growth in the last 5 years. This spirited group creates, designs, markets and distributes from its head office located in Montreal, Quebec, and encompasses more than 4,000 employees worldwide. Groupe Dynamite operates over 260 stores across all Canadian provinces, 7 states in the U.S., and most recently has expanded its operations in Dubai U.A.E, with additional locations planned for the Middle East in the near future. 

About Marianas Trench

Marianas Trench is a Juno award nominated Canadian pop punk band from Vancouver, BC. One week after the band's album Masterpiece Theatre was released, it kicked off at #4 on the Canadian Albums Chart. "Cross My Heart" became the band's second song to hit #1 on both the Much Music Countdown and iTunes Canada charts. In 2009, it was also nominated for four MMVAs and Cross my Heart went platinum in Canada. The song will soon be heard on US radio stations as the band gets set to heat up the US charts.

Contact Information

  • Groupe Dynamite Inc.
    Amelie Provost
    Public Relations Coordinator
    514-733-3962 x773
    aprovost@dynamite.ca