Garden Protein International Inc.

Garden Protein International Inc.

April 19, 2010 11:00 ET

gardein™ Encourages Canadians to Go Meat-Free on Earth Day

Going meat-free one day a week can help protect the planet

VANCOUVER, BRITISH COLUMBIA--(Marketwire - April 19, 2010) - gardein™, the leader in healthy and great-tasting plant-based foods, is celebrating the 40th Anniversary of Earth Day (April 22) by encouraging Canadians to be mindful about the food choices they make and to go meat-free at least once a week.

The average person can do more to reduce their global warming emissions by becoming a vegetarian than by switching to a hybrid car; this according to a well-cited 2006 UN study entitled "Livestock's Long Shadow" found livestock are responsible for 18 percent of greenhouse gas emissions, a bigger share than that of transport.

"Today, people around the world are seeking plant-based protein alternatives to meat— whether for environmental or health reasons or compassion towards animals," said Yves Potvin, founder of gardein™. "We all know that plants promote health; so to celebrate the 40th Anniversary of Earth Day, we just can't think of a better way for people to show appreciation for the planet than to eat a plant-based meal on Earth Day. We are encouraging everyone including our employees to use this event to commit to adding more plants to their own diets."

To help, gardein™ has created a delicious and nutritious recipe to be enjoyed on Earth Day and beyond called "gardein™ beefless soft tacos." Made with gardein™ beefless tips, this recipe features fresh garden ingredients including avocado, cilantro, onions, corn and cabbage and makes six servings. Each taco is 180 calories and has 12 grams of protein, 6 grams fibre, 4 grams fat and 2 grams saturated fat. To watch a video and to download the recipe, go to www.gardein.com/earth_day.php.

gardein™ offers all the health benefits of eating less animal-based protein without sacrificing the texture and taste that many people crave. gardein™ can be used as an alternative to chicken or beef in any dish. gardein™ is high in protein and contains no cholesterol; it is available in a variety of sizes and sauces and can be found in both in the produce cooler and freezer section of natural food stores and grocery stores. For recipes and more, visit www.gardein.com.

About gardein

gardein™ (garden + protein) is a line of healthy and delicious plant-based foods slow cooked to have the authentic taste and texture of premium lean meat. Made from a savory blend of vegetables, grains and plant-based proteins including pea, wheat and soy, gardein™ is free of cholesterol and trans fats and the majority of products provide a good source of fibre and are low in fat. Today, gardein™ is available in the fresh and frozen sections of 9,500 grocery stores across the United States and Canada. For more information, visit www.gardein.com.

Editor's Note: Food images and samples available upon request.

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