Garden Protein International Inc.

Garden Protein International Inc.

September 13, 2010 10:00 ET

gardein™ Launches Three New Meat-Free Frozen Foods: An 'All-Veggie' Take on Traditional Chicken Dishes

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Sept. 13, 2010) - gardein™, the leader in healthy and great-tasting plant-based foods, today announced the launch of three new meat-free frozen foods that are a tasty plant-based alternative to some of America's favorite chicken dishes including:

"gardein™'s new meat-free creations not only taste great but each fits well into a healthy lifestyle, one that includes eating right and exercising," said Bob Greene, Oprah's trusted exercise expert and New York Times bestselling author. "gardein™ chick'n is packed with nutritious plant-proteins and grains and is free of trans fat which helps to make these new foods a sensible choice as part of a balanced lunch or dinner or as a snack."

Made from a blend of vegetables, grains and plant-proteins (pea, wheat, soy) and free of animal and dairy ingredients, gardein™'s award-winning line of foods is a good option for health and environmentally conscious consumers who are looking to reduce their intake of animal-based protein. Studies have not only linked plant-based diets to the prevention of type 2 diabetes, heart disease, and cancer but also to better weight management; and it has been well-documented that going meat-free once a week is a significant action an individual can take to protect the environment.

gardein™'s three new frozen foods carry the Best Life Diet Seal of Approval and are available now at Ralphs in Southern California and will roll-out nationally this fall, including retailers such as Whole Foods Markets and Shop Rite. Additionally, with a suggested retail price of $4.99 per bag, all of these new foods are an affordable addition to the "family favorite" list.

Today, gardein™ is available in a variety of styles, fresh and frozen as well as single serve meals, and is sold in the produce cooler and freezer section of thousands of natural food stores and grocery stores across the country. Additionally, gardein™ is 'on the menu' at restaurants such as Chipotle and Yard House. For more information including where to buy, visit www.gardein.com.

About gardein
gardein™ (garden + protein) is a line of delicious plant-based foods slow cooked to have the authentic taste and texture of premium lean meat. Made from a savory blend of vegetables, grains and plant-based proteins including pea, wheat and soy, gardein™  is free of cholesterol and trans fats and the majority of products provide a good source of fiber and are low in fat. Today, gardein™ is available in the fresh and frozen sections of more than 10,000 grocery stores across the United States and Canada and is served on the menu at restaurants and in collegiate, corporate and hospital cafeterias. For more information, visit www.gardein.com.

About Bob Greene
Bob Greene is a New York Times bestselling author and founder of the highly acclaimed Best Life brand. His newest title "The Life You Want! Get Motivated, Lose Weight & Be Happy" comes out in December. Greene is perhaps best known as Oprah's fitness guru – offering his expertise on "The Oprah Show," O the Oprah magazine and Oprah.com. For more information, please visit his health and weight loss website: www.TheBestLife.com.

Editor's Note: Food images and samples available upon request.

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