SOURCE: Bigcommerce


December 19, 2013 09:00 ET

Garden Genie Wins Global Startup Battle E-Commerce Circle, Showing Democratization of Retail Is Alive and Well

E-Commerce Circle Host, Bigcommerce, Mentors Garden Genie to Build Growth Strategy, Increase Momentum and Uncover Opportunities to Sell More

AUSTIN, TX--(Marketwired - Dec 19, 2013) - Bigcommerce, the fastest growing e-commerce platform for businesses of all sizes, today announced Garden Genie has been selected as the winner of the first ever E-Commerce Circle for the fourth annual Global Startup Battle (GSB). Garden Genie, based in New Zealand, was selected from a pool of nearly 1,000 global teams for its innovative mobile app and unique e-commerce approach to helping gardeners make organic growing simple and enjoyable regardless of space, knowledge or limited resources.

Garden Genie has won travel to Austin, TX for a month-long e-commerce immersion experience hosted by Bigcommerce with one-on-one time with executives to further refine business growth strategies and continue to build momentum. Bigcommerce will also provide a personal e-commerce coach, collaborative office space, an online store with built-in marketing tools to help them sell more and tickets to SXSW Interactive.

"Getting face time with some of the leading minds in entrepreneurship, technology and e-commerce is a tremendous chance for us to pinpoint opportunities for growth, refine our business strategy and put our lessons into action," said Jennifer Clamp, founding member of Garden Genie. "We're honored to be selected as the first ever winners of the E-Commerce Circle and look forward to building our business with the help and guidance from Bigcommerce."

Garden Genie is a mobile application that makes it fast and efficient for anyone to grow their own fruits and vegetables using trusted and, where possible, organic supplies. Regardless if a beginner or a veteran gardener, or have ample or limited space, Garden Genie simplifies building an organic garden to three easy steps:

1. Tell Garden Genie your location, climate and soil type, as well as the type of fruit or vegetable you'd like to grow
2. The app will tell you what materials you need and let you place an order
3. Garden Genie manages delivery right to your door, paired with useful tips and gardening reminders

Garden Genie's ability to find a niche, innovate and leverage an e-commerce platform to go up against big box gardening retailers proves retail democratization is gaining momentum among small business e-tailers looking to enter the market. With over 49,000 clients, Bigcommerce continues to help revolutionize the e-commerce industry by giving entrepreneurs in any industry, anywhere, the right tools and support to build a successful, high-growth e-commerce business.

"Garden Genie is the perfect example of the way e-commerce is democratizing retail because it is a small startup that has the opportunity to go toe-to-toe with major players in the gardening sector -- maybe even more," said Eddie Machaalani, founder and CEO at Bigcommerce. "This is the key reason we've partnered with the GSB to host the first E-Commerce Circle. We want to empower entrepreneurs to quickly and easily create their online presence and sell more. Congratulations to Garden Genie!"

About Global Startup Battle:

An initiative created by Startup Weekend, Global Startup Battle aims to generate a stronger global community of entrepreneurs through the largest startup competition in the world. During the weekend prior to and following Global Entrepreneurship Week, hundreds of Startup Weekend events are hosted around the world and winning teams from each event move forward to compete with one another via a global video competition. Teams then form a pitch video and global votes determine the top 15 teams. Finally, a panel of judges decides which team is the overall winner. In 2012, over 130 cities participated in Global Startup Battle, and GSB 2013 is expected to be even larger. Global Startup Battle enriches the global entrepreneurial community by creating a sense of inclusion between startup teams around the world.

About Bigcommerce
Bigcommerce is the leading e-commerce platform for fast-growth businesses, enabling them to easily launch professional online stores in hours, not weeks or months. Existing clients Gibson Guitar, Jeni's Splendid Ice Creams, YETI Coolers and more than 49,000 others are using Bigcommerce's built-in e-commerce and marketing capabilities to sell more with less effort. Bigcommerce was founded in 2009 by two Aussies turned part-time Texans with a vision to build a scalable, powerful e-commerce platform for every small to medium business in the world.

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