Garden Protein International Inc.

Garden Protein International Inc.

October 01, 2010 09:00 ET

Garden Protein International Inc.: Celebrate World Vegetarian Day and Vegetarian Awareness Month this October by Adopting a Plant-Based Diet

gardein™ and Whole Foods Market® Venice Offer Free Vegetarian Cooking Demonstration and Tasting With Celebrity Chef Tal Ronnen

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Oct. 1, 2010) - gardein™, the leader in healthy and great-tasting plant-based foods, is celebrating World Vegetarian Day, October 1, and kicking-off Vegetarian Awareness Month by promoting the benefits of a plant-based diet. On Saturday, October 2 from 12-2 p.m. Southern California residents will be treated to free samples of gardein™ (garden + protein) cooked by celebrity vegan chef Tal Ronnen at Whole Foods Market on 225 Lincoln Blvd. in Venice, Calif.

"Vegetarian diets not only have proven health benefits, but they are also good for our planet," said Yves Potvin, president of Garden Protein International, maker of gardein™. "Our line of meat-free and dairy-free foods branded as gardein™ are made with vegetables, grains and plant-proteins—making them the perfect fare for the everyday diet."

Even the great Albert Einstein was quoted as saying, "Nothing will benefit human health and increase chances for survival of life on Earth as much as the evolution to a vegetarian diet."

Did you know?

According to a 2006 report by the United Nations Food and Agriculture Organization (FAO), our diets and, specifically, the meat in them cause more greenhouse gases carbon dioxide (CO2), methane, nitrous oxide, and the like to emit into the atmosphere than either transportation or industry.

  • Producing the annual beef diet of the average American emits as much greenhouse gas as a car driven more than 1,800 miles.
  • If all Americans went meat-free just one day a week, it would result in the same carbon savings as taking 19.2 million cars off the road in the United States for an entire year, or save gas emissions equivalent to 46 million return flights from New York to Los Angeles.
  • It requires 500 times as much land to produce 2.2 pounds of beef as it does to produce 2.2 pounds of vegetables.
  • It takes 66 gallons of water to produce 2.2 pounds wheat, and 6,604 gallons of water to produce 2.2 pounds meat.

Today, consumers' awareness about the health and environmental benefits of plant-based diets continues to rise and is being driven by global campaigns like Meat Free Monday, designed to raise awareness of the climate-changing impact of meat production and consumption and backed by celebrities such as Chris Martin, Gwyneth Paltrow, Sheryl Crow and Paul McCartney. Even Chef Mario Batali is hosting "Meatless Mondays" at all 14 of his restaurants in the United States.

Studies* have also linked plant-based diets to the prevention of Type 2 Diabetes, heart disease, and cancer as well as to better weight management. For those people considering adopting a plant-based diet or incorporating more plants into a current diet, here are a few tips:

  • Focus on variety in the plants you consume. The more color (think rainbow) you eat, the better. Aim to have three-quarters of your plate covered by vegetables, fruit, whole grains and legumes. Eating fresh fruits and vegetables is best. Rely on frozen for convenience.
  • Remember protein. It is 20 amino acids our bodies need for healthy muscles, blood and skin. Fortunately, protein is in a lot of what we eat, including plants. Plant-based protein is low in fat and contains zero cholesterol; and there are lots of choices including chickpeas, lentils, nuts, whole grains like oats, quinoa, broccoli, tempeh and tofu. For those who miss the taste and texture of meat, gardein™'s line of plant-based foods with a meaty texture is also a great option, averaging around 18 protein grams per serving.
  • When dining out, select vegetarian menu options over meat menu counterparts including plant-based foods from gardein™. Made from a blend of vegetables, grains and plant proteins, gardein™ offers a range of items to food service establishments that are a tasty and suitable substitute for any dish that calls for chicken or beef.

For recipe ideas and to learn more about a plant-based diet, please visit www.gardein.com.

About gardein
gardein™ (garden + protein) is a line of delicious plant-based foods slow cooked to have the authentic taste and texture of premium lean meat. Made from a savory blend of vegetables, grains and plant-based proteins including pea, wheat and soy, gardein™  is free of cholesterol and trans fats and the majority of products provide a good source of fiber and are low in fat. Today, gardein™ is available in the fresh and frozen sections of more than 10,000 grocery stores across the United States and Canada and is served on the menu at restaurants and in collegiate, corporate and hospital cafeterias. For more information, visit www.gardein.com.

* Junshi Chen; T. Colin Campbell; Junyao Li; R. Peto (1990). Diet, lifestyle, and mortality in China: a study of the characteristics of 65 Chinese counties. Oxford, UK; Cornell, USA; Beijing, PRC: Oxford University Press; Cornell University Press; People's Medical Publishing House. Junshi Chen; Banoo Parpia; T. Colin Campbell (1998). "Diet, lifestyle, and the etiology of coronary artery disease: the Cornell China Study". The American Journal of Cardiology (Elsevier Science) 82 (10 Supplement 2).

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