Garden Protein International Inc.

Garden Protein International Inc.

May 18, 2010 10:00 ET

Garden Protein International Launches gardein™ Trio

New Tasty and Convenient Meat-Free Meals From gardein™ Include a Complete Serving of Protein, Veggies and Rice

VANCOUVER, BRITISH COLUMBIA--(Marketwire - May 18, 2010) - gardein™, the leader in healthy and great-tasting plant-based foods, expanded its fresh line of foods in the United States with the initial launch of three meat-free, satisfying, single-serve meals marketed under gardein™ trio. These new complete refrigerated meals for one are available in the produce cooler at select natural food store and grocery store locations and will roll-out nationwide later this year.

gardein™ trio meals include a serving of plant-protein, veggies and rice in a savory sauce and today are available in three flavors, including

- gardein™ thai trio

- gardein™ sicilian trio

- gardein™ burgundy trio

"People are stretched in many directions and are constantly on the go—often finding it more difficult to make smart food choices," said Yves Potvin, founder of Garden Protein. "We have a solution; gardein™ trio is a great tasting and convenient meat-less meal for lunch or dinner and comes in a small lunch box style package so it fits easily in a purse or a briefcase. There is no excuse to skip a nutritious meal anymore."

gardein™ trio is a perfect food choice for Meat-free Mondays (started in the United Kingdom by Paul McCartney) and Meatless Mondays (started by Johns Hopkins University in the United States) as well. In fact, in March 2010 gardein™ trio received the highest honor – a Gold 2010 BEST of SHOW award – for its innovation in refrigerated foods at Expo West 2010, the World's largest natural and organic products tradeshow.

All gardein™ trio meals provide a good source of protein and fiber. Each meal is free of animal and dairy ingredients and cholesterol. Trio meals are one serving size and ready in 3 minutes in the microwave and 5 minutes on the stove-top. Today, consumers can find gardein™ trio at select Kroger, Whole Foods Markets, Safeway, and Hannaford stores, and trio is coming soon at Harris Teeter stores in cities across the United States. Suggested retail price is $3.99.

About gardein

gardein™ (garden + protein) is a line of healthy and delicious plant-based foods slow cooked to have the authentic taste and texture of premium lean meat. Made from a savory blend of vegetables, grains and plant-based proteins including pea, wheat and soy, gardein™ is free of cholesterol and trans fats and the majority of products provide a good source of fiber and are low in fat. Today, gardein™ is available in the fresh and frozen sections of 9,500 grocery stores across the United States and Canada. For more information, visit www.gardein.com.

Editor's Note: Food images and samples available upon request.

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