SOURCE: Gardner Nelson + Partners

Gardner Nelson + Partners

September 30, 2010 12:55 ET

Gardner Nelson Launches Fall Campaign for Garanimals

New Multi-Million Dollar Effort Highlights Brand's Mix-and-Match Positioning

NEW YORK, NY--(Marketwire - September 30, 2010) -  Garan, Inc. has launched a new TV campaign for its best-selling line of children's clothes. Utilizing state-of-the-art 3D motion design technology, the work features over a dozen children in multiple costume changes to show how Garanimals make it easy for moms to mix and match their children's outfits.

The new campaign was created, planned, and placed by New York independent Gardner Nelson + Partners. A five-week flight of :30 and :15 TV commercials will air on national cable networks such as Food Network, ABC Family, and Nick at Night, and in syndicated programs such as "Live with Regis and Kelly" and "Rachel Ray."

Credits:
Director: Randy Roberts, Safehouse Pictures
Editor: Ethan Mitchell, White House Post
FX: Kieran Walsh, Carbon VFX
Music: Big Foote Music

About Garanimals

Founded in 1941, Garan is a subsidiary of Berkshire Hathaway. The company is a leading designer, manufacturer, and distributor of clothing for men, women, and children. Its Garanimals brand was introduced in 1972, and re-introduced exclusively at Walmart in 2008.

About Gardner Nelson & Partners, Inc.

Gardner Nelson & Partners, Inc. is an independently owned, 4As-member advertising agency located in New York City. Co-founded in 1999 by Tom Nelson and Steve Gardner, clients include Cablevision, Thompson Reuters, National Grid, Garanimals, and more. Additional information is available at www.gardner-nelson.com

Contact Information

  • Press Contact:
    Melanese Moody
    Gardner Nelson & Partners, Inc.
    212.584.9079